Introduction
People are most important in the complex ecosystem of interdependent parts of an organisation. So how do you build a close working relationship with your stakeholders in a world of information overload, super fast-moving happenings and ever-changing office arena? How do you communicate effectively, have their ears and hearts, and affinity in a 'new normal' environment?
Through this course, you will better understand your stakeholders, develop a positive working relationship based on cooperation and mutual respect, and maximise long-term benefits.
Learning Outcomes
Learning Outcomes
- Better identify and understand your stakeholders
- Manage their expectations through rapport and an enhanced working relationship
- Effectively communicate through identifying and overcoming communication barriers
- Better understand personalities and manage conflicts
- Apply stakeholder relationship management techniques to gain stakeholders' confidence and cooperation in new product roll-outs, news announcements, changes/restructuring, issues management and crisis
Course Content
Course Content
Stakeholders' Interest and Expectations
- Definition of a stakeholder
- What is at stake?
- Who are your stakeholders?
- Stakeholder interests
- What are stakeholder relationships?
- How stakeholders impact an organisation
- Stakeholder, Shareholder, Target Audience
- "Needs" and "Wants" of stakeholders
- What customers really want
Stakeholder Engagement
- How to conduct a stakeholder analysis
- How to create a stakeholder grid
- Principles of engagement
- Framework of engagement
- 5Cs for interacting with stakeholders
- Benefits of engagement
- Areas of focus
Effective Communication to Enhance Outcome
- What are stakeholder communications?
- Communication barriers
- Communication techniques
- Feedback
- Key messages
- Impact of globalism
Relationship Threats
- Personality types and office behaviour
- Dealing with office politics
- Managing conflicts
Sustaining the Relationship Fostered
- Leveraging stakeholder relationship to improve business performance
Group Exercises
Who Should Attend
Who Should Attend
Executives from the realms of Relationship Management, PR & Advertising, Investor Relations, Sales & Marketing, Human Resource, Admin Management and anyone who strives to build a successful and lasting working relationship with anyone, will benefit from this workshop.
The Trainer
Trainer's Profile
Rowena Lim, MBA MMIS AAE
Starting out in PR and advertising, then journalism and corporate communications, Rowena currently optimizes and shares her knowledge and skills to develop content and facilitate training workshops in communications.
A highly energetic, people-oriented professional, she is a strong proponent of lifelong-learning.
Rowena has been a trainer with Marketing Institute of Singapore on communication-related topics since 2012. Recently, she was courted by a management school to develop the course content for Social Media Marketing. Rowena has also a keen interest in Mobagogy (micro learning through mobile technology) and has curated articles for the smart phone.
Most recently, she co-authored the book “How to use your ‘headtop’ super-computer to achieve your goals”, available on Amazon. This is a compelling, constructive and challenging must read, about your inward journey of discovery, that enables you to better understand, appreciate and master how your ‘creative trilogy’ work, then working with it and the Laws of the Universe to achieve your goals and dreams.
Clients Rowena has given consultation to include Facebook, Sumitomo, NOL, Health Sciences Authority, Public Utilities Board, United Airlines, Caterpillar, The Hearing Centre, Emirates Bank, Piper Aircraft, The Singapore e-Government Leadership Centre, Jardine Matheson Group, NEA, Workforce Singapore, APEC Secretariat, J P Morgan, Scandinavian Airlines, Electrolux, Canon, Ngee Ann Polytechnic, Pioneer Electronics, Pioneer Investments, Hitachi Asia, Cordlife, Caltex and Shell.
Rowena has an MBA degree in Marketing from the University of Hull, UK. In training, she is an Associate Adult Educator (Singapore). In public-speaking, she was trained by the School of Dale Carnegie, US.
