Strategic Affiliations

Over the years, the Institute, as part of the Asia Pacific Marketing Federation, has developed a network of strategic affiliations with institutes and marketing organisations, thereby allowing the Institute to keep abreast of the latest developments in the sales and marketing field.

The various strategic affiliations have broadened the spectrum of resources and services made available by the Institute. With strong relevance to the needs of today's marketers, these resources and services enable members of the Institute to compete in the marketplace effectively.

The Institute has also forged partnerships with foreign universities to award academic certificates. These partnerships have been made possible as a result of the high quality of our proprietary courses.

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Asia Marketing Federation (AMF)

The Marketing Institute of Singapore has played an active role in the formation of the AMF, as a founding member and its education headquarters since 1991.

AMF is a regional body which was set up in 1991 with the aim of promoting co-operation and the exchange of information on marketing among member countries, as well as contributing to the economic development in the Asian region. AMF is currently made up of members comprising 16 national marketing bodies from the region, including Bangladesh, Cambodia, China, Hong Kong, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Sri Lanka, Taiwan, Thailand, Vietnam, Myanmar and Mongolia. 

The AMF's Board of Advisors, which provides guidance to the association, includes distinguished members such as Dr Michio Torii, President, Japan Marketing Association and Vice-Chairman, Suntory Limited, Japan; Mr Stan Shih, Chairman and Chief Executive Officer, The Acer Group, Taiwan; Dr Mochtar Riady, Chairman, Lippo Group, Indonesia; Dato Hishammuddin Tun Hussein, son of the late Malaysian Prime Minister Tun Hussein Onn, who is also a practising lawyer, a Member of Parliament, Deputy Leader of UMNO Youth.

TAFEP logo               Tripartite Alliance for Fair Employment Practices

Marketing Institute of Singapore has adopted the Tripartite Alliance for Fair Employment Practices (TAFEP) key principles in the management of its human resources to promote fair, responsible and merit-based employment practices among employers, employees and the general public. With the effective implementation of fair employment practices, the Institute aims to bring about a more harmonious and progressive work environment within its organisation, and contribute towards making Singapore a great place to work.


 Strategic Partners

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SkillsFuture Singapore (SSG) 

SkillsFuture Singapore (SSG) is a statutory board under the Ministry of Education (MOE). It will drive and coordinate the implementation of the national SkillsFuture movement, promote a culture and holistic system of lifelong learning through the pursuit of skills mastery, and strengthen the ecosystem of quality education and training in Singapore.

SSG will strengthen the adult training infrastructure by taking on all existing functions of the Committee for Private Education (CPE) and the Institute for Adult Learning (IAL) to enhance the capabilities and professionalism of adult educators. SSG will play a key role in the quality assurance for private education institutions and adult training centres. Together with educational institutions and training partners, SSG will ensure that students and working adults have access to high quality, industry-relevant training throughout life. SSG will also bring together synergies in continuing education and training (CET) and pre-employment training (PET), so skills requirements will continue to meet the demands of different sectors of the economy.

For details, visit

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Workforce Singapore (WSG)

Workforce Singapore (WSG) is a statutory board under the Ministry of Manpower (MOM). It will oversee the transformation of the local workforce and industry to meet ongoing economic challenges.

WSG will promote the development, competitiveness, inclusiveness, and employability of all levels of the workforce. This will ensure that all sectors of the economy are supported by a strong, inclusive Singaporean core.

While its key focus is to help workers meet their career aspirations and secure quality jobs at different stages of life, WSG will also address the needs of business owners and companies by providing support to enable manpower-lean enterprises to remain competitive. It will help businesses in different economic sectors create quality jobs, develop a manpower pipeline to support industry growth, and match the right people to the right jobs.

Through the Skills Development Fund (SDF), employers can enjoy grants to support staff training. Companies can tap on these funding schemes/training incentives to upgrade their employees' skills and boost their company's productivity & competitiveness:

  • Enhanced Training Support for SMEs! (up to 85%)
  • SDF-funding and Absentee Payroll subsidies
  • Workfare Training Support (WTS) scheme and more
For details, visit and
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Starphone is a telecommunications service provider helping customers get the information or person they need with Visual IVR.

They have developed One Smart Star, where organisations, regardless of industry, can manage interactions with customers. Phone numbers, emails, SMS, Facebook, website, or addresses can be accessed using one contact number.

Starphone is the technology partner for 99%SME headed by DBS and SingTel to promote a marketplace for Small and Medium Enterprises in Singapore.

For details, visit




For almost three decades, PACLIN has been in the forefront of installing ID systems (such as Magicard Card Printers), designing and supplying membership cards and staff badges, and providing bureau services to retailers, event organisers, schools, private clubs, hotels, government offices, and door access and security related companies. In addition, PACLIN exports bookbinding and laminating equipment to all the ASEAN states, the African continent and distant countries in the Indian Ocean, Bhutan and Sri Lanka.

PACLIN’s reputation as a trusted leader in its field was clearly evident when it secured Exclusive Sole Distributors with open accounts from USA, China, Hong Kong, Australia, Italy and South Korea. It also became the Master Distributor of Magicard printers (UK) in South-East Asia.

PACLIN SINGAPORE is adequately staffed with key personnel in every core discipline of its business. In the company’s relentless pursuit to better meet the needs of its customers, PACLIN MALAYSIA was set up in Kuala Lumpur and Penang in October 1998 and January 2009 respectively. Today, PACLIN serves well over 3,000 active customers with a staff strength of 40 in Singapore and 20 in Malaysia.

Visit for more information.