Why You Should Attend This Course:

In today's fast-paced technology world with the pervasive use of Social Media, a crisis on Social Media may happen anytime and anywhere to any organisation. When it happens, the reputation of the organisation is at stake and business is on the line. Without any warning, Social Media crisis happens suddenly, unexpectedly and spread rapidly. Organisations that are unprepared and unsure on how to manage the crisis will have to face the consequences that may result in loss of sales and customers.

This course covers theories and practical aspects of how organisations should manage their online reputation, how they can prevent a Social Media crisis and if it really happens, how to manage the crisis and the methodology to recover from the crisis.

Course Outline:

• What is Social Media Reputation?
• How to manage your Social Media Reputation?
• What are the resources required?
• Develop policy and guidelines to manage your Social Media Reputation
• What is Social Media crisis?
• What are the types of Social Media crisis?
• How to manage crisis on Social Media?
• How to recover from a Social Media crisis?

Who Will Benefit?

This course is designed for business owners, marketers, senior managers, communications professionals, human resource professionals and anyone who want to understand and learn how to manage their Social Media Reputation for their organisation and how to handle a Social Media crisis.

Trainer Profile:

Richard Wong is a Social Media practitioner and strategist. He is also a trainer with an Advanced Certificate in Training and Assessment and gives training in this area. He is passionate in helping organisations embark on Social Media with a firm foundation and on the right track to achieve the results they desire.

With more than 20 years of corporate and entrepreneur experience, he has an extensive market exposure from North to South Asia, and an in-depth knowledge of how an organisation operates from Human Resource, Customer Service, Public Relations, Events Management, Sales Management and Marketing. He has worked in the Retail, Industrial, Manufacturing, FMCG, Food, Services and Information Technology industries. Today, his knowledge and experience allows him to integrate, implement and apply them to his Social Media methodologies. GisMo ConneXion, the firm he founded, uses these methodologies with great success for clients such as Cisco, Toshiba, Singapore Press Holdings, Thomson Medical, Asiatravel and many other small and big companies.

He has been interviewed on Singapore Official 938Live radio, quoted in AsiaOne and given many talks on the subject of Social Media for major events such as the Malaysia Institute Accountants International Accountants Conference 2012 and the 5th Enterprise Development Centre Conference by Spring Singapore. He was also a nominee for the Singapore Spirit of Enterprise Award, 2012.