Introduction
If you want to write to convince others with your ideas... or influence superiors, co-workers, staff, and customers towards your intended direction with just words, then 'written persuasion' is a skill you cannot do without.
For one day, the “Persuasive Writing: How To Influence People With What You Write” course reveals the strategies to develop in yourself the mentality of a persuasive writer... and have you learn the tools/techniques to apply to your written materials (such as proposals, reports, newsletters, emails, marketing/sales collaterals, online/blog posts etc) for maximum persuasion.
By applying these concepts, the advantages are multiple and far-reaching.
For instance, workers and staff use written persuasion in their day-to-day internal company communications to form closer relationships with their co-workers. Executives use the power of written persuasion to influence superiors to accept the ideas in their written proposals. Sales & marketing professionals use written persuasion to create convincing written materials and pieces that bring in more clients & profits. Overall, the benefits of having this skill permeate many aspects of one's professional life.
Learning Outcomes
Learning OutcomesIn “Persuasive Writing”, attendees learn the tools and strategies of 'written persuasion' to be more convincing and influential – gaining a major advantage in persuading others through the materials they write. Concepts and strategies taught inside are applicable for use in written materials such as -- proposals, reports, newsletters, emails, marketing/sales collaterals, online/blog posts etc.
By applying these concepts, many have substantially improved their work-life - by becoming more persuasive... getting their ideas across more fluently... and influencing others towards the intended direction with just the written word. This in turn creates better bonds with colleagues, superiors and clients... resulting in more sales, recognition and work satisfaction.
Course Outline
Course Outline - How to boost your abilities to psychologically influence others using written words (even if you have no experience or haven't written much in your life)
- Learn the difference between normal writing that people don't pay attention to... versus highly-persuasive writing that influences people to move in your intended direction
- Ways to immediately grab the attention of readers and have them continue reading what you've written
- How to ensure your views are understood by people who read what you wrote (especially useful if you are writing a proposal and you want others to accept the ideas/views of what you've proposed)
- Secrets to implant fascination into your writing and keep people glued to your written piece
- "Power Impact Words" you must put into your writing to capture people's attention and interest
- Templates: Get actual examples of written pieces that have been proven to persuade (including pieces that influence deals to close and sales to happen)... followed by 'fill-in-the-blank' templates you can use in similar future situations that require persuasion
- How to establish rapport, bond and trust with another person in your writings using 'relationship-forming' words & language
- Tips for busy professionals: How to write quickly yet persuasively if you are strapped for time
- 6 tips to break free from “mind block” and let your writing flow without getting stuck
- Examples and real-life case studies of the most powerful pieces of writing (including modern-day written examples as well as highly-persuasive pieces from history) that have successfully connected with and convinced thousands of people
Who Should Attend
Who Should Attend - Managers At Any Level
- Human Resources Staff & Executives
- Sales Teams & Supervisors
- Business Liaison/Development Managers
- Team Leaders
- Marketing Executives
- Client Relationship & P.R Staff
- Service staff
- Professionals who use emails frequently in day-to-day communications
The Trainer
Trainer's ProfileTylus Lim has advised and helped sharpened the marketing and sales campaigns/materials for companies spanning over 30 different industries. He has guided companies’ sales teams, SMEs and major corporations in uncovering hidden opportunities and breakthrough ideas, that result in a significant increase in their bottom line, business revenues and profitability.
An obsessed marketing enthusiast, Tylus spent over 20+ years learning, real-life testing and applying just about every marketing method and idea known to man. These vast experiences had in turn helped to uncover what truly and repeatedly works in sales & marketing.
Tylus is also an entrepreneur and founder of various businesses. He oversees the people and management of his businesses by actively applying productivity and work-optimizing strategies to generate growth and profitability. From that experience, as well as joint-venturing/connecting with a diverse variety of people from different industries, he has identified patterns that can limit or plateau professional and personal growth, as well as patterns that can substantially maximize one’s potential to bring in optimal personal success as well as professional success in one’s career.
Tylus incorporates these success concepts and real-life examples into his training. Many clients who attended the training have acknowledged that they are glad to be the ones learning the strategies, and hope their competition never will.
In the writing aspect, Tylus’s written materials include proposals (that brought in closed deals), over 450 newsletters and sales letters, books for 2 different industries and numerous successful marketing pieces. Based on this vast writing experience, he trains personal and professional clients in a step-by-step ‘recipe’ to write pieces of materials that connect with and persuade the parties they wish to influence.
A partial list of Tylus’s clienteles includes Singapore Armed Forces, People’s Association, Rotaract Club of Singapore, SAFRA, Nanyang Polytechnic, Star Cruises, MCYS etc. He also conducts in-house training for corporations, hospitality and service industries, large and small organizations, associations and statutory boards.
