Introduction
This intensive 2-day masterclass is designed to help business professionals unlock business growth by applying AI-powered marketing strategies. With the rise of generative AI and predictive analytics, marketing teams can now automate content creation, personalise customer journeys, forecast sales, and track performance in real time – all leading to increased revenue and marketing efficiency.
Our training goes beyond theory. It’s a hands-on, results-focused experience, giving participants the tools, templates, and confidence to use AI in a way that drives measurable business outcomes – specifically, a measurable increase in sales.
Business Outcomes
Business Outcomes
Participants will walk away with the ability to:
- Apply AI tools for high-performance marketing campaigns
- Create localised, automated content that converts
- Personalise offers and experiences to increase repeat sales
- Track performance with smart analytics and dashboards
- Confidently use AI to scale their business sustainably
Learning Outcomes
Learning Outcomes
By the end of this masterclass, participants will be able to:
- Learn from real case studies of brands using AI in marketing.
- Master popular AI tools with expert help during the class.
- Create marketing content faster using AI tools like ChatGPT and Canva.
- Implement chatbots with AI for delivering personalised customer service.
- Launch AI-optimised ad campaigns on Meta, Google, TikTok, and WhatsApp.
- Analyse marketing data and trends with AI to plan better and make smarter decisions.
- Track what’s working using simple AI-powered dashboards and make improvements.
- Build a step-by-step plan to start using AI in your business.
- Take home ready-to-use templates and sample campaign ideas.
- Continue learning after the masterclass with access to a private Google Classroom and Padlet Board, where resources are shared and questions can be answered.
Course Outline
Course Outline
Day 1: Building a Data-Driven Marketing Foundation
- AI-Driven Performance Marketing:
- Marketing Strategy, Personas, Target Audience, Audit past campaigns, Set performance baselines
- AI Tools Covered - Gimmefy.ai, Albert.ai, Omneky
- Optimising Spend with Data:
- Analyse customer behaviour & channel ROI
- AI Tools Covered - GA4, SEMRush, Ahrefs
- Content Creation with Generative AI:
- Create conversion optimised ad copy and landing pages
- AI Tools Covered - ChatGPT, Copy.ai, Midjourney
- Compliance & Trustin AI Marketing:
- Apply PDPA, discuss ethical use
- AI Tools Covered - PDPA Website
Day 2: Implementing AI Strategies for Sales Growth
- AI-Based Customer Segmentation:
- Group customers by traits and purchase behaviour
- AI Tools Covered - DeepSeek, HeyGen, TikTok Ads
- AI-Optimised Multi-Channel Marketing:
- Campaign automation across WhatsApp, Google Ads, Meta, Email, Website channels
- AI Tools Covered - WordPress/Wix, Meta Suite, Google Ads
- Sales Automation with AI:
- Set up AI-driven lead scoring, follow-ups, and CRM workflows
- AI Tools Covered - HubSpot AI, Apollo.io, LeadFeeder
- AI Action Planning:
- Draft a 2025 Marketing with AI implementation roadmap
- AI Tools Covered - Notion AI, ROI calculators
Deliverables
- Customised slide decks, case studies, frameworks
- Downloadable templates – AI campaign prompt libraries, brand vault and audience segmentation templates, marketing process templates, chatbot script builder
- Live demonstrations & guided exercises
- AI tool guides and resource list (Delivered via Google Classroom + Padlet Board)
The Trainer
Trainer’s Profile
Ivan Wong has over 20 years of experience in Business Consulting, Training, Search Engine Marketing, Conversion Optimisation, and Digital Analytics. A certified accountant and programmer by profession, he also has over 12 years of experience as a marketing and business analytics trainer. Ivan is also one of the few Google-Appointed Regional Trainers who conducted the official Google Ads, Analytics, and Mobile Advertising courses.
He is qualified in the Design and Development of Learning for Performance (ACLP, DDDLP) and provides training and consultancy for various organisations including SIRS, TVI, Lithan, Google Mobile Labs, TheKnowledgeEngineers, General Assembly, and Econsultancy. Well-versed in both the technical and business aspects of digital marketing, his passion is to help organisations of all types to use digital marketing effectively, working with all sizes of businesses from SMEs through to clients as large as TripAdvisor, CNNGo, Decathlon International, Singapore Tourism Board, and American Express.
