Introduction
In the realm of business, Corporate Communication is the heartbeat of organisational success. Its role in fostering a cohesive company culture and strategy cannot be overstated in today’s digital world where competition is fierce, customers are even more demanding and technology is ever-changing.
Learning Outcomes
Learning Outcomes - Understanding the vital role of Corporate Communication
- Enhancing employee engagement
- Strengthening stakeholder relationship
- Building and maintaining brand advocacy
- Managing change and crisis effectively
During this 2-day workshop, you will learn how companies share corporate information with its various stakeholders through effective communication and engage them to build and maintain a positive and consistent image of the organization. You will also examine how board directors are guided by the pillars of good corporate governance to form professional relationships and finance company growth.
To make a difference on the society and environment, Corporate Social Responsibility (CSR) enables companies to give back to society and participate in philanthropic causes. This further builds a positive brand for the company purpose, other than profit. While CSR is a shorter-term reporting initiative, Sustainability focuses on the future growth and survival of the business while supporting CSR’s environmental, social and economic efforts. All this will be examined and discussed in class.
But how has Corporate Communications evolved over time as we advance technologically and interconnect globally, shifting social values in the process? How is this linchpin of business guiding the business strategy of the organisation, adapting to the environment and making decisions based on data, as it continues to take on new dimensions to drive success for the company. These, too, will be discussed during the workshop.
Who Should Attend
Who Should AttendExecutives from the realms of Communication, PR & Advertising, Investor Relations, Sales & Marketing, Human Resource, Admin Management, and any executive who wants to understand Corporate Communications to leverage its potential for the organisation’s success and sustainability.
The Trainer
Trainer's ProfileRowena Lim, MBA MMIS AAE
Starting out in PR and advertising, then journalism and corporate communications, Rowena currently optimises and shares her knowledge and skills to develop content and facilitate training workshops in communications.
A highly energetic, people-oriented professional, she is a strong proponent of lifelong-learning.
Rowena has been a trainer with Marketing Institute of Singapore on communication-related topics since 2012. Recently, she was courted by a management school to develop the course content for Social Media Marketing. Rowena has also a keen interest in Mobagogy (micro learning through mobile technology) and has curated articles for the smart phone.
Most recently, she co-authored the book “How to use your ‘headtop’ super-computer to achieve your goals”, available on Amazon. This is a compelling, constructive and challenging must read, about your inward journey of discovery, that enables you to better understand, appreciate and master how your ‘creative trilogy’ work, then working with it and the Laws of the Universe to achieve your goals and dreams.
Clients Rowena has given consultation to include Facebook, Sumitomo, NOL, Health Sciences Authority, Public Utilities Board, United Airlines, Caterpillar, The Hearing Centre, Emirates Bank, Piper Aircraft, The Singapore e-Government Leadership Centre, Jardine Matheson Group, NEA, Workforce Singapore, APEC Secretariat, J P Morgan, Scandinavian Airlines, Electrolux, Canon, Ngee Ann Polytechnic, Pioneer Electronics, Pioneer Investments, Hitachi Asia, Cordlife, Caltex and Shell.
Rowena has an MBA degree in Marketing from the University of Hull, UK. In training, she is an Associate Adult Educator (Singapore). In public-speaking, she was trained by the School of Dale Carnegie, US.
