Introduction
Google Analytics 4 (GA4) is the future of Google Analytics, released in 2020 and set to replace the current Universal Analytics which is being retired on 1 July 2023. This course will walk you through the platform architecture and key reports of GA4.
Learn how to install Google Tag Manager (GTM) on a website, and configure it to install GA4, the latest generation of digital analytics for your business.
We will also cover the fundamentals of Universal Analytics (UA), the differences between UA and GA4 and how to migrate from UA to GA4.
Google Tag Manager is a tag management system that allows you to quickly and easily update configuration settings and related code fragments collectively known as tags on your website or mobile app.
Once the small segment of Tag Manager code has been added to your project, you can safely and easily deploy analytics and other marketing tag configurations from a web-based user interface.
Benefits/ Learning Outcomes
- Learn how to use GA4 for web analytics reporting and analysis
- Understand why and when to use GTM (Real-life Scenarios)
- Learn how to set up GTM for GA4 implementation (Hands-on Exercise)
- Learn how to set up Tags and Triggers in GTM
- Learn how to install the most common tracking pixels with GTM (Walkthrough)
- Learn how to track forms, link clicks and button clicks with GTM
- Learn how to use Data Layers in GTM
Suitable for:
Professionals responsible for digital marketing, business analytics, web development, and sales
Professionals seeking to implement marketing technologies including Google Analytics and GA4. Small businesses, entrepreneurs, and individuals who know they want to use GTM to install marketing tags.
Course Content
Module 1: Google Analytics 4 Fundamentals
Introduction to the fundamentals of setup and reporting in GA4
Module 2: Google Tag Manager Fundamentals
Understand why, when and how to use GTM (real-life scenarios)
Module 3: Google Tag Manager Deep Dive
Learn how to track forms, link clicks and other interaction button clicks with GTM
Module 4: GA4 + Google Tag Manager Hands-on Exercise
Hands-On Exercise: Installing GA4 via GTM
Module 5: Wrap-up and Next Steps
Learn how GTM can be used for different industry use cases including implementations for ad pixel tracking, chat integration and Shopify e-commerce implementation.
Trainer's Profile
Ivan Wong has over 20 years of experience in Business Consulting, Training, Search Engine Marketing, Conversion Optimisation and Digital Analytics. A certified accountant and programmer by profession, he also has over 12 years of experience as a marketing and business analytics trainer. Ivan is also one of the few Google-Appointed Regional Trainers who conducted the official Google Ads, Analytics and Mobile Advertising courses.
He is qualified in the Design and Development of Learning for Performance (ACLP, DDDLP) and provides training and consultancy for various organisations including SIRS, TVI, Lithan, Google Mobile Labs, TheKnowledgeEngineers, General Assembly and Econsultancy. Well-versed in both the technical and business aspects of digital marketing, his passion is to help organisations of all types to use digital marketing effectively, working with all sizes of businesses from SMEs through to clients as large as TripAdvisor, CNNGo, Decathlon International, Singapore Tourism Board, and American Express.
