Introduction
In today’s competitive business environment, a powerful personal brand and execu/ve grooming are critical for influencing perceptions, establishing credibility, and driving strategic impact.
This exclusive 2-day workshop is designed for busy executives in strategic account management sales, business development and relationship management executives and busy executives, seeking to strategically shape their professional image and communicate their unique leadership or brand narrative with authenticity and purpose.
Learning Outcomes
Learning Outcomes
By the end of this 2-day workshop, participants will be able to:
1. Acquire essential knowledge to project professionalism and confidence
2. Gain clarity of their personal branding in alignment with their core values
3. Acquire business dining etiquette, networking and conversational techniques to foster meaningful business relationships
Course Outline
Course Outline
THE IMPORTANCE OF POWER IMAGE
- Understanding the power of one’s self image
- Definition of different type of professional image one’s carries upon themselves
- Components of a holistic approach on Power Image
- Total appearance
- Understanding the power of dress sense
- Make-up and hair (for females)
- Communication style and body language
- Practical hands-on make-up, hair and dress sense
THE IMPORTANCE OF PERSONAL BRANDING
- Introduction and definition of Personal Branding
- Common misconception
- Find your personal strengths and passion
- Steps to develop a Personal Brand
- Practical exercise: self-assessment, discussion on plan and craft your personal branding
PERSONAL BRAND STORYTELLING
- Understanding self-confidence
- Practical exercise to boost self-confidence
- Understand your core values and passion
- Know and engage your audience
- Craft your story
- The power of authenticity
- Understand stage presentation
- Practical exercise on stage self-presentation
- Practical exercise on correct body posture walking
NETWORKING cum BUSINESS DINING ETIQUETTE RELATIONSHIP BUILDING
- Understand proper business dining etiquette introduction
- Understand proper table etiquette during business conversation
- The simple know-how of handling different alcohol
- Importance of networking
- Interactive networking activity
- Leverage your network for personal and professional growth
- Simple networking techniques
- Understand the effective networking in various scenarios
- Practical exercise: practical dining scenario in a restaurant
CONCLUSION
PERSONAL BRANDING ACTION PLAN
- Create your action plan
- Setting personal goal
- Feedback and reflection session
- Share action plans with mentor, peers, for constructive feedback
Methodology
The workshop will include lectures, sharing, group discussions, self assessments and questionnaire and experiential activities. Participants will undergo practical hands-on for personal grooming for both male and female (personalised grooming and hygiene coaching for males, make-up & hair for females) and core values assessments questionnaire. All essentials would be provided for the workshop.
The Trainer
Trainer's Profile
Linda Teo is a seasoned speaker, entrepreneur, trainer, and a trailblazer in the fashion and hospitality industries. Before becoming a people developer, she was the CEO of Carrie Models and founder of Carrie Academy International. Linda's career in fashion, modeling, and grooming began under the mentorship of Carrie Wong, the founder of Carrie Models. She played a key role in the agency, which provided models, talent, courses, and event planning. In 1980, Linda took over Carrie Models, growing its talent roster from 20 to 350, with notable models like Ethel Fong, Hanis Hussey, Ivy, and Patricia Kraal, who worked with top European fashion houses. She also mentored local celebrities, including Fann Wong, Christopher Lee, and Kim Chan. Linda expanded Carrie Models' reach to Asia, opening offices in Malaysia, Indonesia, Bangkok, and Hong Kong, and later expanding into Greater China by 1998.
In 2002, Linda founded Carrie Academy International, specializing in image and brand styling. The program includes courses in image presentation, professional etiquette, makeup, modeling, fashion styling and personal colour analysis. Linda has since trained numerous top organizations across Asia in corporate image management, with several notable clients such as, Adidas, Burberry Singapore, Muji Singapore, Cortina Watch, Robinson’s Singapore, Louis Vuitton Singapore, Tiffany & Co. Singapore, Marks & Spencer, Four Seasons Hotel, Grand Hyatt Hotel, Hilton Singapore, Ritz Carlton Hotel, BMW Group Asia and more.
