Course Overview

Intensive 2-day Program to kick-start your Digital Marketing journey and equip you with all the key skills of a Digital Marketer. The course provides a comprehensive immersion into the role of digital marketing in driving business results, how to formulate a digital marketing strategy that delivers and hands-on exposure to all key digital marketing channels e.g. SEO, SEM, Social Media Marketing, Display advertising, Email marketing and more. Understand the role played by digital marketing at each stage of the customer acquisition funnel, learn how to make your marketing on digital channels more effective and gain exposure to hands-on frameworks and best practices.

Contact Hours (Duration)

2 days (including 30-minute tea breaks in the morning and afternoon as well as a 1-hour lunch)

Learning Outcomes

• Learn to build powerful online strategy that can be integrated into your overall marketing strategy
• Understand the various digital marketing strategies with up-to-date information in this ever-changing digital landscape
• Understand the customer acquisition funnel, from awareness to engagement, to conversion and retention
• Learn the essential digital marketing channels and how to apply the right ones at each step of the customer acquisition funnel

Who is This Course for?

• You are new to digital marketing or have some basic knowledge of it, and wish to know more
• You wish to learn and understand how to build a powerful online strategy
• You wish to gain a practical understanding of how to leverage various digital marketing channels

Course Prerequisites

• No prior knowledge of Digital Marketing needed
• Knows how to use the computer and the Internet. Laptop (With Chrome browser) and mobile phone (Android / Apple) required

DETAILED COURSE OUTLINE

The Case and Role for Digital Marketing

• What is Digital Marketing and Why It is a Key Enabler for Business today
• Classical Marketing vs. Digital Marketing

Digital Marketing Strategic Framework

• Building Blocks of Digital Marketing Strategy
• Setting Business-Centric and Measurable Goals for your digital plan
• Practical Case Studies and Walk-Through Examples

Digital Customer Personas

• Central role of Customer Personas in effective digital marketing
• Define, validate and leverage Personas
• Practical Case Studies

Customer Journey Mapping

• Understand Customer Journey and how the Digital World has changed it
• Customer “Modes” and the impact on marketers

Digital Marketing Channel Landscape

• Understanding the Digital Channel Ecosystem
• Difference between Push and Pull Channels
• Types of Media: Paid, Owned and Earned

Acing Search: SEO and SEM

• Get Found on Search : How Google Search Works and How you can raise search ranking
• SEO - Keyword planning and Content Optimzation
• SEM - Effective Search Engine Marketing
• Measurable Results - Metrics that Matter

Successful Social Media Marketing

• Role of Social Media in Digital Marketing – focus on Facebook and Instagram
• Effective Social Media Advertising
• Measurable Results – Metrics that Matter

Disruptive Display Advertising

• Understand the Google Display Network
• Golden Rules of Successful Display Advertising
• Challenges & Opportunities

Fundamentals of Content Marketing

• Appreciate different types of Content and how to leverage them for your business
• Tips and Tools for Content Creation
• Creating Viral Content

Measurement and Optimization

• Calculating Digital Marketing ROI
• A/B Testing and Optimization
• Hands-on Walk Through Examples

The Future of Digital

• Demystify Buzzwords and Trends
• Further Reading / Learning in Digital Marketing

Trainer Profile

·         Award Winning Fortune 500 Marketer

·         Guest Lecturer of Marketing at leading Business Schools

Anser is a passionate Marketer with 20 years of international expertise in growing brands across a range of diverse markets in Europe, Middle East, South Asia & South East Asia, in a variety of Global, Regional & Local roles in multiple Fortune 500 companies across the Oil & Gas, Finance & FMCG industries.

Anser is also a recipient of multiple international awards including the coveted Cannes Lion (thrice!) for his much acclaimed Digital Marketing Campaign across South East Asia.

Anser started his career in the UK, by joining Deloitte & Touche in London. After consulting on some of the biggest global brands & a diverse range of NYSE listed clients, he soon discovered his passion for Marketing and more specifically Marketing related training & Capability Building. He has since doubled up his Marketing Practitioner's career as an accomplished trainer having successfully trained more than 6,000 marketers across the globe.

As an industry veteran & a cutting edge Marketer, Anser is a much sought after Keynote Speaker at Marketing & Digital Advertising Conferences in Malaysia, Singapore, Russia & USA. He has also been invited as an Industry Expert & Guest Lecturer to several leading global Business Schools including the London Business School, University of Chicago (Booth School of Business), Singapore Management University (SMU) and most recently at Harvard Business School.

Currently Anser is based out of Singapore, responsible for one of the biggest global brands exceeding 1 Billion dollars in annual turnover.

Trainer Profile

·         Award Winning Fortune 500 Marketer

·         Guest Lecturer of Marketing at leading Business Schools

Anser is a passionate Marketer with 20 years of international expertise in growing brands across a range of diverse markets in Europe, Middle East, South Asia & South East Asia, in a variety of Global, Regional & Local roles in multiple Fortune 500 companies across the Oil & Gas, Finance & FMCG industries.

Anser is also a recipient of multiple international awards including the coveted Cannes Lion (thrice!) for his much acclaimed Digital Marketing Campaign across South East Asia.

Anser started his career in the UK, by joining Deloitte & Touche in London. After consulting on some of the biggest global brands & a diverse range of NYSE listed clients, he soon discovered his passion for Marketing and more specifically Marketing related training & Capability Building. He has since doubled up his Marketing Practitioner's career as an accomplished trainer having successfully trained more than 6,000 marketers across the globe.

As an industry veteran & a cutting edge Marketer, Anser is a much sought after Keynote Speaker at Marketing & Digital Advertising Conferences in Malaysia, Singapore, Russia & USA. He has also been invited as an Industry Expert & Guest Lecturer to several leading global Business Schools including the London Business School, University of Chicago (Booth School of Business), Singapore Management University (SMU) and most recently at Harvard Business School.

Currently Anser is based out of Singapore, responsible for one of the biggest global brands exceeding 1 Billion dollars in annual turnover.