Introduction
Digital Ad campaigns can put your brands, products, and services in front of customers as they are searching or browsing online.
Understanding Google and Facebook Ads and setting up best practices for your digital marketing campaigns is important to maximise the ROI. This double certification-level workshop will cover the fundamentals of Google and Facebook advertising.
Participants will be fast-tracked through the Google and Facebook Ads curriculum and introduced to the certification options for Google and Facebook advertising.
They will apply skills toward building and optimizing Google and Facebook ad campaigns to reach specific marketing objectives.
Benefits/ Learning Outcomes
- Plan SEO and digital marketing strategies of a website against business objectives
- Manage keyword research in alignment with SEO
- Provide on-page SEO strategies and recommendations
- Map out appropriate off-page SEO strategies to drive performance across multiple channels
- Monitor analytics dashboards and reports to evaluate SEO performance
Suitable for:
Professionals who are responsible for digital marketing, sales and business development and web development. Professionals seeking to implement SEO marketing techniques. Business owners, entrepreneurs, and individuals who know they want to use on-page and off-page SEO techniques to drive more traffic and sales.
Course Content
Course Outline:
Module 1: Fundamentals of Digital Advertising
Topics:
- Paid media ecosystem
- Google Ads platform fundamentals
- Facebook Ads platform fundamentals
Module 2: Ad Formats
Topics:
- Google Ad Formats
- Facebook Ad Formats
Module 3: Ads Targeting
Topics:
- Google Search Ads Targeting
- Google Display Ads Targeting
- Facebook Ads Targeting
Module 4: Ads Bidding & Budgeting
Topics:
- Google Bid Strategy Fundamentals
- Facebook Bid Strategy Fundamentals
Module 5: Campaign Reporting
Topics:
- Google Ads Performance Monitoring and Reporting
- Facebook Ads Performance Monitoring and Reporting
Module 6: Optimizing Performance, Profitability and Growth
Topics:
Trainer's Profile
Ivan Wong has over 20 years of experience in Business Consulting, Training, Search Engine Marketing, Conversion Optimisation and Digital Analytics. A certified accountant and programmer by profession, he also has over 12 years of experience as a marketing and business analytics trainer. Ivan is also one of the few Google-Appointed Regional Trainers who conducted the official Google Ads, Analytics and Mobile Advertising courses.
He is qualified in the Design and Development of Learning for Performance (ACLP, DDDLP) and provides training and consultancy for various organisations including SIRS, TVI, Lithan, Google Mobile Labs, TheKnowledgeEngineers, General Assembly and Econsultancy. Well-versed in both the technical and business aspects of digital marketing, his passion is to help organisations of all types to use digital marketing effectively, working with all sizes of businesses from SMEs through to clients as large as TripAdvisor, CNNGo, Decathlon International, Singapore Tourism Board, and American Express.
