Why You Should Attend This Course:

A good business plan is essential to achieve entrepreneurial goals and/or to increase potentials of an existing or new business. A clear and compelling business plan serves as an action plan that guides decisions-making and operations towards achieving its desired financial goals.

A business plan is a written description of a business' future that gives decision-makers a clear roadmap on what they plan to do, and how they plan to do it. All managers and business owners will want to get to a point in the future, at which time, the business will have a different set of resources and abilities as well as greater profitability and increased assets. The plan shows how to get from "here" to "there".

This course will provide a framework that guides participants through the process of creating and producing winning business plans, something that is essential in helping to achieve entrepreneurial goals, or increase potential in an existing or new business.

Learning Outcomes:

Participants will be able to discuss and demonstrate how to design a comprehensive and thorough Business Plan that meets the needs of all stakeholders including senior management, managers, employees, investors, customers and/or suppliers:

• Market segmentation and product profiling
• Identifying needs and goals of the company/business
• Ideas and concepts sampling
• Determining investment costs
• Crafting the message to address stakeholders

Course Outline:

Business Plan Executive Summary
Summarise the vision for the company

General Company Description
Crafting an overview of the company and the service it provides to its market

Products and Services
Describe/design the business unique product or service

Marketing Plan
Implementation and outreach strategies to take product/service to customers

Operational Plan
Resource planning on how the company will be operated on a day-to-day basis

Management and Organisation
Structure of the organisation and the philosophy that governs it

Financial Plan
Illustrates the financials and viability of business model

Methodology

This course is delivered in partnership with Worldwide Business Solutions (WWBS), an international organisation specialising in business performance management, strategy development and implementation. Its unique Four Pillars Methodology of Communication, Negotiation, Presentation and Listening Skills are developed, created and delivered around any possible subject to meet the needs of different audiences. This methodology is focused on ensuring and empowering participants to be equipped with the attributes and interpersonal skills required to become productive and enterprising employees of their workplace, or successful creators of new enterprises.

Who Will Benefit?

• Individuals interested in starting an enterprise

• Teams and business managers who want to learn how to think more strategically

• SMEs looking to extend their business

• Corporates seeking input on how to implement new ideas into a plan

Trainer's Profile:

Dr Luuk van Breda has more than 35 years' experience running projects in the fields of Business Management, Project Development and Implementation. His work has taken him across all five continents working on projects ranging in size from USD 5 million to USD 350 million. In the Asian region, Dr Luuk van Breda has worked on projects for the Asian Development Bank (ADB) and World Bank while stationed in Indonesia (5 years), Philippines (3 years), Thailand (3 years) and Singapore (10 years).

Dr Luuk has also worked on projects in the Middle East, Africa and South America. He has a deep understanding of regional markets and his professional experience with organisations of all sizes, from SMEs to large domestic and international corporates in both the private and public sector.

He has spent the last 4 years creating, developing and delivering a sophisticated and detailed training methodology built around the 'Four Pillars' of Communication, Negotiation Presentation and Listening Skills, which are aimed specifically at enhance performances of individuals, teams and organisations.

He is also an accomplished public speaker and highly experienced in running and organising discussion seminars on topics related to doing business in a rapidly changing world. Prior to moving into the financial world with the Asian Development Bank, Dr van Breda gained his formal academic qualifications in The Netherlands.