Course Overview:

Transform your digital marketing skills and step into the future with an all-in-one marketing course that covers market research, audience targeting, content production, building conversion-focused pages, crafting ad campaigns and much more.

Whether you're a seasoned marketer or a beginner taking your first steps, this fast-track course provides easy-to-follow, yet comprehensive training on leveraging AI for digital marketing. You'll dive deep into the capabilities of ChatGPT powered AI, and how it can be used to accelerate your marketing efforts.

You will discover how AI can optimise marketing funnels to ensure seamless customer journeys. Plus, get to grips with branding and e-commerce from an AI perspective and enhance your website building skills with AI-powered capabilities.

The course covers current updates, tools, and tips from the industry, keeping you informed and ready to tackle the fast evolving digital-AI marketing landscape.

Learning Outcomes:

• Learn the essential digital marketing channels and how to apply AI tools and techniques through each step of the customer acquisition funnel.
• Strategies for using ChatGPT across keyword research, SEO, content marketing, email marketing, social media, e-commerce and measurement.
• Learn how to build a powerful online strategy and brand messaging, incorporating AI tools that can be seamlessly integrated into your overall marketing strategy.
• Learn to craft ChatGPT prompts for different marketing roles, including copywriters, content creators, YouTubers, podcasters and online course creators.

Who is This Course for?

• Marketers looking to improve their marketing skills and strategies.
• Small business owners or entrepreneurs looking to create a robust digital strategy and comprehensive marketing campaigns.
• Professionals wanting to acquire knowledge on how AI technologies such as ChatGPT can be applied to create effective campaigns for each step of the customer acquisition funnel.
• Freelancers or consultants interested in expanding their marketing services.
• Anyone interested in learning how to use AI-powered tools for marketing.
• Students or recent graduates interested in pursuing a career in marketing or advertising.
• Anyone who wants to increase their knowledge of marketing and advertising in today's digital age.

Course Prerequisites:

Proficiency in using a computer and the Internet.

Familiar with browsers, preferably Chrome or Brave.

Possession of a laptop with the browser installed due to hands-on exercises included.

Course Outline:

• Module 1: DIGITAL MARKETING STRATEGY & GOALS with ChatGPT
  • Fundamentals of consumer behaviour and digital marketing
  • Building an integrated digital marketing strategy
  • ChatGPT introduction and application possibilities for marketers
  • Customising ChatGPT prompts for your goals
  • Ethics and best practices in using ChatGPT
    
    
• Module 2: MARKET RESEARCH with ChatGPT
  • Product research
  • Target audience persona research
  • Competitor analysis
    
    
• Module 3: WEBSITES & CONTENT with ChatGPT
  • Website structure
  • Crafting quality content
  • Creating lead magnets
  • Hands-on: Publish websites with WordPress and ChatGPT
    
    
• Module 4: SEO with ChatGPT
  • SEO refresher
  • Keyword research
  • On-Page SEO
  • Link building strategies
    
    
• Module 5: SEM with ChatGPT
  • Paid advertising refresher
  • Keyword research
  • Ad Copy
  • Landing pages
    
    
• Module 6: SOCIAL MEDIA with ChatGPT
  • Target audience and buyer persona
  • Content calendar
  • Social media posts
  • Video and podcast scripts
    
    
• Module 7: EMAIL MARKETING with ChatGPT
  • Conversion funnel
  • Email sequence for the funnel
  • Email copy
    
    
• Module 8: E-COMMERCE MARKETING with ChatGPT
  • Sales copy
  • Conversion optimisation
    
    
• Module 9: MEASUREMENT with ChatGPT
  • Data collection
  • Data analysis
  • Optimisation

Trainer's Profile

Ivan Wong has over 20 years of experience in Business Consulting, Training, Search Engine Marketing, Conversion Optimisation, and Digital Analytics. A certified accountant and programmer by profession, he also has over 12 years of experience as a marketing and business analytics trainer. Ivan is also one of the few Google-Appointed Regional Trainers who conducted the official Google Ads, Analytics, and Mobile Advertising courses.

He is qualified in the Design and Development of Learning for Performance (ACLP, DDDLP) and provides training and consultancy for various organisations including SIRS, TVI, Lithan, Google Mobile Labs, TheKnowledgeEngineers, General Assembly, and Econsultancy. Well-versed in both the technical and business aspects of digital marketing, his passion is to help organisations of all types to use digital marketing effectively, working with all sizes of businesses from SMEs through to clients as large as TripAdvisor, CNNGo, Decathlon International, Singapore Tourism Board, and American Express.