Why You Should Attend This Course:

Learn how to use chatbots to market your business, products & services. A chatbot is a computer program that can automate certain tasks, typically by chatting with a user through a conversational interface. The most advanced bots are powered by artificial intelligence, helping businesses understand complex requests, personalise responses, and improve interactions over time.

Although this technology is still in its growth period, an increasing number of companies are finding chatbots to be an effective solution to common marketing challenges with engagement and conversion rates. In fact by 2020, it is predicted that 85% of consumer interactions will be handled without a human agent (Chatbots Life, 2019).

As more brands join the race, businesses are in desperate need of a framework around doing bots the right way. With this 1-day program, you will learn how to leverage on chatbots as a new channel for your marketing strategies. Using ActiveChat as a hands-on chatbot platform, you will walk away with a working chatbot connected to a Facebook page, and a clear understanding of chatbot marketing frameworks, from customer acquisition through Facebook ads through to chatbot engagement leading up to conversions.

Learning Outcomes:

• Learn how to make a business case for chatbot marketing
• Map chatbot marketing to the customer journey
• Be able to integrate chatbots into your marketing channel mix
• Setup your website, FaceBook page and ActiveChat chatbot
• Capture non-transactional data with customers to enhance data analytics
• Drive traffic using paid social ads

Course Outline:

Using Chatbots for Marketing

• Gaining clarity on marketing objectives
• Fitting a chatbot into your marketing strategy
• Measurement framework with key success metrics for chatbot marketing

Chatbot platforms – fundamentals and preparation

• Intro to ActiveChat, ManyChat, Chatfuel
• How do chatbots work?
• Leveraging on artificial intelligence, NLP for customer service with

Dialogflow

• How to setup your Facebook page
• How to setup your website landing page
• Creating your first ChatBot on ActiveChat

Chatbots for Marketing

• How to help customers buy more from you using chatbots
• How to design a chatbot for your business
• How to design chatbot funnels that nurture and engage prospects
• How to connect with new prospects using Facebook Messenger ads
• How to get maximum engagement from your chat blast campaigns
• Best practices and viral methods to drive more traffic and sales using chatbots

Getting started with your first bot

• Conversation elements (skills, blocks, events and checkpoints)
• Working with visual chatbot builder
• Users and conversations history
• Sending mass broadcasts
• Acquiring users from Facebook Ads

Who Will Benefit?

• Entrepreneurs and business owners
• SMEs who want to implement chatbots into their marketing strategies
• Marketing Professionals who face challenges in:
• Traffics and sales generation
• Engagement with leads and customers
• Lead conversion
• Increasing Recency, Monetary and Frequency (RMF) of existing customers
• Identifying the topics that leads and customers are interested in
• Creating content for the website and social media
• Analysing KPIs and the ROI of chatbot marketing

Trainer's Profile:

Ivan Wong has over 20 years of experience in Business Consulting, Training, Search Engine Marketing, Conversion Optimisation and Digital Analytics from both client side and within the agency environment.

A certified accountant and programmer by training, he also has over 10 years’ experience as a marketing trainer. He is currently a consulting partner at Queen Consulting Group. He is also one of the few Google-appointed Regional Trainers that trains the official Google Ads, Analytics and Mobile Advertising courses. In addition, he is an external trainer and consultant for Google Mobile Labs, TheKnowledgeEngineers, General Assembly, Econsultancy and ClickAcademy Asia, all of which are premier marketing training & development academies for Asia’s professional talents.

He was formerly the SEO/Analytics Director with GroupM Asia-Pacific. Prior to that he was Director of e- Commerce at Far East Hospitality, Singapore’s largest operator of hotels and serviced residences. He has also held management positions at DGM Asia, Hewlett-Packard Asia and Magnus Management Consultants.

Well-versed in both the technical and business aspects of digital marketing, his passion at QCG is helping organisations of all types to use digital marketing effectively, working with all sizes of business from SMEs through to clients as large as TripAdvisor, CNNGo, Decathlon International, Singapore Tourism Board, and