Events

The World Marketing Summit (WMS) is an independent global organization, headquartered in Toronto, Canada, committed to "Creating a Better World through Marketing" and thereby alleviating poverty. Founded in 2011 by Philip Kotler, the Father of Modern Marketing, WMS aims to improve the state of the world by engaging the global leaders and entrepreneurs to create a poverty-free world.

​For the first time, the World Marketing Summit will be held in Singapore in association with Marketing Institute of Singapore (MIS) and Kotler Impact, Inc.

​As cities around the world increasingly becomes connected through technological advancement, Marketers are under pressure to be digitally-savvy, to push the boundaries on creativity, and to deliver results. This requires a new skill set and mind set - that of an Entrepreneur.

​For its inaugural summit, WMS Singapore will tackle the "Strategies for Marketpreneurs to Excel in Global Smart Cities" in line with Singapore's Smart Nation Initiative.

In this summit, global leaders and industry experts will tackle the role of the new breed of Marketers - the Marketpreneur, a Marketing professional with the innovative spirit of an Entrepreneur.  

Four Kotler Business Awards will be given on the day to recognise organisations and individuals who have demonstrated this new mind set through their business operations.

How do you mitigate, protect, and increase the value of your brand in this highly disruptive environment?

This question will be answered in the Annual Brand Finance Asia Pacific Forum happening this 2nd of August in line with the theme "Brand Risk in the 21st Century."

Marketing Institute of Singapore has been Brand Finance's partner since 2015. Joining Brand Finance Asia Pacific Managing Director Samir Dixit and MIS President Roger Wang on the stage are the following distinguished speakers.

Setha Hays, Chief Representative, Asia-Pacific at International Trademark Association (INTA)

Iwan Setiawan, Chief Operating Officer at Markplus, Inc.

Dennis Tan, Chief Executive Officer at Avatech Solutions

Ahok Charan, Associate Professor, Department of Marketing at the National University of Singapore

Riaz Mehta, Founder and CEO, AllRites and Imagine Group TV

Aside from the discussion, attendees will be the first to find out which brands top this year's most valuable brand. 

The event is a by-invitation event and attendees are required to submit their name, designation, and company for approval. For MIS, email marketing@mis.org.sg with the details. Approved attendees will be given more details of the event.

Marketing Institute of Singapore and Punggol East CCC jointly organised an appreciation dinner on 29 March 2018, held at Grand Corpthorne Waterfront Hotel. This was a MIS Corporate Social Responsiblity initiative of giving back to the community! 

The evening was filled with a line-up of entertainment and live performances!

Click here to view more event photos.

MIS is proud to be a partner for one of the biggest tech conferences in Asia – Big Data World, Singapore 2018!

The 2-day event will happen on 10-11 October 2018  at Marina Bay Sands, Singapore from 9.30am – 5pm. #BDWSG18 Click on www.bigdataworldasia.com

Marketing is not only about promotion. As the world uses more technology and processes are digitized, it is important that Marketers are aware of the current and upcoming technology. The Big Data World Conference, Singapore is one of those events.

In just two power-packed days, you can…

•            Meet and network with over 50 of the world’s leading suppliers delivering services and solutions critical to your data journey including TIBCO Software, MapR, Talend, Qubole, Splunk, Yellowfin, Alteryx, Snowflake and many more.

•            Hear from 150 data expert and practitioners sharing insight and inspiration including Osborne Clarke, VISA, Weibo Corporation, DBS, NUS, AXA, Ernst & Young, Chekk, Asian Wealth Community, MoneySQ.com and many more, sharing practical know-hows in the most comprehensive and compelling conference programme.

•            Immerse yourself in Blockchain Tech World – a new show highlight dedicated to fast-forwarding the adoption of blockchain and distributed ledger technology (DLT) across businesses of all sizes and in all industries, showcasing ‘real-world’ application and integration of the technology

•            Network with more than 15,000 of your peers, industry visionaries, leaders and people who have faced – and overcome – the same challenges as you.

•            Visit our industry-leading sister events for FREE on the same ticket access – Cloud Expo Asia, Cloud & Cyber Security Expo, Smart IoT Singapore, Data Centre World and a new launch show, eCommerce Expo will provide comprehensive solutions for professionals in one location.

From data management to data integration, from machine learning and AI to analytics, Big Data World is the world-leading event that delivers more features, education, products and services than ever before. Whilst focusing on what really matters for you and your business. Where else would you get all that in one location, at one time, with one ticket?

Register for your FREE tickets now: www.bigdataworldasia.com/MIS

Marketing Institute of Singapore strategically partnered with TTG Asia Media, the leading publisher and organiser of events in travel and tourism in the Asia Pacific, to host the first-ever Experiential Marketing Summit (EMS) in the country.

Event marketers can look forward to an extensive conference programme covering the latest in experiential marketing, strategies, and opportunities when the EMS takes place over two days from 28 and 29 August 2018 at Resorts World Sentosa Convention Centre. The summit will be held in conjunction with TTG Events’ annual Singapore Gifts Show (SGS).

The Singaore Gifts Show has been in existence for a decade. More than 70% of its attendees hold marketing and PR responsibilities, making it the perfect audience profile that will benefit most from the latest trends in experiential marketing presented at EMS. However, the SGS exhibitors are the not only ones who will benefit from the summit.

With experiential marketing concepts increasingly sought after by all stakeholders in the Events space, the co-location of SGS and EMS aligns with TTG Events’ own “Experiential Approach” in fully encompassing relevant procurement, learning, and social engagement to deliver the total experience in today’s competitive market place.

“Recognising that organisations today seek more direct engagements with their customers, the ability to delight and deliver a “wow” experience is demanded. EMS adds even more value by allowing our suppliers, intermediaries, and stakeholders to deepen relationships and achieve mutual benefits from our expanded offerings. It is timely that we have made this education segment come alive with MIS onboard to support our audience’s ongoing professional and personal development needs,” Mr Darren Ng said on the partnership and strategic alignment.

Explaining the motivation behind the inaugural event, Mr Roger Wang, President of MIS, “Experiential Marketing is not new, but not well understood, although it has gained considerable traction and innovation in marketing today. With rapid changes and fierce competition brought about by technology and the internet, companies have realised that now, more than ever, they need to differentiate themselves by cultivating stronger and meaningful brand engagement to build loyalty in order to sustain product or service sales. These companies are also looking for stakeholders within the events and gifting industries that can prove their ability to handle these demands.”

Ng and Wang both affirmed that MIS and TTG will be able to leverage on each other’s expertise and knowledge to create a lasting relationship. Said Wang, “As the National Body for Sales and Marketing, MIS’ reputation comes with the support of its member base across diverse segments and industries while TTG is well-connected to the MICE, Events, Travel and gifting industry and its stakeholders.”

For more information on the summit, visit www.experientialmktgsummit.com

Marketpreneurship: Convergence of Marketing & Entrepreneuship in Asia

On 16 March 2018, Marketing Institute of Singapore held the Marketing Event of the Year, Asian Marketing Forum 2018 at Grand Corpthorne Waterfront Hotel. The event converged more than 300 delegates from 16 countries a highest record attendance of foreign delegates compared to past forums.

The forum also satisfied the following objectives:

1. Promote one's brands to representatives from 16 Asian markets, through our AMF Marketplace

2. Generate sales leads for one's products and services, by networking with high-level delegates from around the region

3. Learn how to maximise one's marketing effort with minimum budget

4. Get on the fast track to mastering must-have marketing tools and cutting-edge practices

5. Find solutions to some of one's most intractable business problems

Click here  for more event photos.