Benefits/ Learning Outcomes

• Craft a marketing message that STANDS OUT so that people will give it special attention among the hundreds of other marketing

• Why the human mind goes into ‘non-active mode’ when exposed to normal or dull marketing messages (and how to WAKE this mode up and have it respond to your marketing)

• How to instill in yourself and your marketing/sales team an “Unconventional Marketing Mindset” and start producing more vibrant marketing ideas

• Step-by-step method to transform any plain advert or marketing into an INTERESTING & CAPTIVATING marketing piece

• Ways to create an unconventional delightful customer experience that will have people telling others to be your customers

• Use strategic eye-catching “grabbers” in marketing pieces (like brochures, advertisements, online ads etc) to prevent them from being unread or thrown away

• How to “theme” a campaign so that people will find it newsworthy and want to spread the word on social media about it (plus have news outlets want to report on it)

• Example of a household product company that rakes in 700% more sales through a creative online campaign

• Example of a shoe company that spends nothing on advertising but still brings in 8-figure revenue by having the customers do the selling for them

• Example of a small family restaurant that doesn’t spend a cent on marketing, yet through the brilliant use of creative marketing — got fully booked everyday for an entire year

• And more: 21 real life examples of companies and teams from different industries that use unconventionally clever marketing to differentiate itself from its competitors and in-turn gets a continuous supply of clients (PLUS: the strategies & tactics of these companies are deconstructed into easy-to-emulate steps for you, so that you can use them for your own marketing)

This course is suitable for:

• Marketing professionals/executives

• Sales professionals/executives

• Business development staff/team

• Advertising professionals/executives

• P.R professionals/executives

Course Contents

In any given day, a normal person would be exposed to hundreds of advertising/marketing messages. Most of these marketing do not even capture the person’s attention… let alone getting them to buy.

Reason being — most of these marketing are too normal… too “conventional”. And anything that is too normal doesn’t get registered by the human brain.

Which is why, to gain a major advantage in the marketplace, your marketing/advertising should NOT look like any other marketing/advertising out there. It requires UNCONVENTIONAL HOOKS and CREATIVE CUSTOMER-GETTING ANGLES.

In this workshop — “Unconventional & Creative Marketing Strategies That Get Results”, you get 2 tactical-filled days of ‘against the norm’ marketing approaches — that real companies and individuals had deployed to attract eyeballs... bring in floods of customers... and multiply sales.

Trainer's Profile

Tylus has advised and helped sharpened the marketing and sales campaigns/materials for companies spanning over 30 different industries. He has guided companies' sales teams, SMEs and major corporations in uncovering hidden opportunities and breakthrough ideas, that result in significant increase of their bottom line, business revenues and profitability.

An obsessed marketing enthusiast, Tylus spent over 15 years learning, real-life testing and applying just about every marketing method and idea known to man. These vast experiences had in turn helped to uncover what truly and repeatedly works in sales & marketing.

Tylus is also an entrepreneur and founder of various businesses. He oversees the people and management of his businesses by actively applying productivity and work-optimizing strategies to generate growth and profitability. From that experience, as well as joint-venturing/connecting with a diverse variety of people from different industries, he has identified patterns that can limit or plateau professional and personal growth, as well as patterns that can substantially maximize one's potential to bring in optimal personal success as well as professional success in one's career. Tylus incorporates these success concepts and real-life examples into his trainings. Many clients who attended the training have acknowledge that they are glad to be the ones learning the strategies, and hope their competition never will.

In the online aspect, Tylus has created numerous web ads and copies for different niches and businesses with some achieving an immediate 300% increase in sales. A partial list of Tylus’s clienteles include Singapore Armed Forces, Citibank, People’s Association, Rotaract Club of Singapore, SAFRA, Prudential, Senoko Energy, Star Cruises, Hospitality Purchasing Association, MCYS etc. He also conducts in-house training for corporations, hospitality and service industries, large and small organizations, associations and statutory boards.