Benefits/ Learning Outcomes

• Learn words and sentences that emotionally appeal to human needs (PLUS: get exposed to words and phrases you use to heighten customers’ tendency to make purchases)

• How to increase the value of the product/service you are selling by adding in 'strong impactful phrases'

• Phrases that let you gain rapport and connect with potential clients quickly (as well as rapport-erasing phrases to avoid)

• One hardly-used word that persuasive sales professionals use to cause an increase of an extra 30% agreement in potential customers

• The words to use to motivate and trigger cautious or skeptical customers & clients to act immediately

• How to be persuasive over text or typed mediums such as emails (learn the words/phrases to type in an email to get the customer's attention...and get them to respond with interest)

• Transform cold calls into “gold” calls: The exact sentences/scripts that turn first-time phonecalls into eventual secured appointments and successful deals

• How to boost cooperation with clients using 'collaboration-forming' words

• "Scripts of success": What successful sales professionals always say to get their ideas and proposals accepted by clients

• Examples of real-world cases where re-naming a word or title in a sales promotion causes multiple-fold positive results for companies

• The one sentence that brings about 33% increase of trust in potential customers and clients

• How to stimulate in your customers the “got to buy it now” emotions - using only words

Target Audience:

• Managers at any levels

• Business Development Executives

• Marketing Professionals

• Advertising Professionals

• Sales Team & Supervisors

• P.R, Customer Relationship & Service staff

   

Course Content

Course Outline

In every sales situation with customers and clients -- whether is it face-to-face, over email, through the phone, during a meeting or presentation... in all of these communications, you will be using - WORDS.

And words have the ability to motivate, transform feelings and change the mood of these customers and clients. Often-times, the change of a phrase (or even just one single word) can transform a plain normal message... into a positively impactful one. In fact, the change of a phrase can make the difference between having customers be unconvinced... or converting them to be in positive agreement with you.

This is what makes the difference between sale or no-sale.

The most influential sales professionals understand this, and will always have a personal treasure chest of “influential words and powerful phrases” stored in their minds – ready to deploy them in situations to persuade clients and others towards their direction.

Trainer's Profile

Tylus has advised and helped sharpened the marketing and sales campaigns/materials for companies spanning over 30 different industries. He has guided companies' sales teams, SMEs and major corporations in uncovering hidden opportunities and breakthrough ideas, that result in significant increase of their bottom line, business revenues and profitability.

An obsessed marketing enthusiast, Tylus spent over 15 years learning, real-life testing and applying just about every marketing method and idea known to man. These vast experiences had in turn helped to uncover what truly and repeatedly works in sales & marketing.

Tylus is also an entrepreneur and founder of various businesses. He oversees the people and management of his businesses by actively applying productivity and work-optimizing strategies to generate growth and profitability. From that experience, as well as joint-venturing/connecting with a diverse variety of people from different industries, he has identified patterns that can limit or plateau professional and personal growth, as well as patterns that can substantially maximize one's potential to bring in optimal personal success as well as professional success in one's career. Tylus incorporates these success concepts and real-life examples into his trainings. Many clients who attended the training have acknowledge that they are glad to be the ones learning the strategies, and hope their competition never will.

In the online aspect, Tylus has created numerous web ads and copies for different niches and businesses with some achieving an immediate 300% increase in sales. A partial list of Tylus’s clienteles include Singapore Armed Forces, Citibank, People’s Association, Rotaract Club of Singapore, SAFRA, Prudential, Senoko Energy, Star Cruises, Hospitality Purchasing Association, MCYS etc. He also conducts in-house training for corporations, hospitality and service industries, large and small organizations, associations and statutory boards.