Introduction
Successful businesses plan to align meaningful marketing strategies to address to the changing marketing conditions. They adopt appropriate marketing strategies to maximize opportunities and hence increase greater customer value that enhance brand positioning and business sustainability.
This workshop uses a practical and team/peer-based approach. Through workplace scenarios, it takes participants through marketing process, engages them to apply marketing strategies actively in group discussion, presentation, sharing and proposing improvements.
** Upon completion of this course, participants may progress to attend:
Benefits/ Learning Outcomes
- Create customer value and win competitive edge over competitors
- Optimize business opportunities through application of effective market strategies
Who Will Benefit?
Marketing Managers, Sales Managers, Business Owners and Professionals in all industries.
Course Content
- Audit market forces in your operating environment
- Align the marketing strategies with corporate direction and business strategy
- Identify attractive market segments through segmentation and target marketing
- Adopt relevant marketing strategies to meet customers and business objectives
- Determine pricing objectives and strategies for customer acquisition
- Develop product objectives and strategies for increased customer value
- Leverage multiple distribution including the Internet channels for larger market reach
- Develop digital marketing campaigns for market share
- Integrate marketing communication strategies for brand equity
- Implement push and pull promotional strategies to stimulate customers' buying decisions
- Develop positioning strategies for competitive advantage
Methodology
This is a practical, interactive and productive workshop which participants’ learn concepts and application through:
- Case study
- Simulated workplace scenario
- Application activities
- Review discussions, and
- Self/peer/facilitator assessment
Trainer's Profile
Cecilia Sim, Corporate Facilitator
Cecilia strongly believes that people can develop their potential at both the personal and professional level. She is highly enthusiastic and motivated in facilitating participants to uncover and develop their personal and professional potentials. Being a practitioner, she facilitates and engages participants by using simulated real-life cases and practical examples to enhance their learning and application. Cecilia includes gap analysis training methodology and walks participants through the self-discovery process to review workplace experiences, highlight necessary changes, and revitalizes the next few action steps for personal development and better results.
She has strong people skills and cross-border experiences in working with participants across different industries and cultures in the region. Cecilia has more than 25 years of extensive industry experiences from her various roles as trainer/facilitator, pre-sales consultant, assistant director, and General Managers across the MNC, SMEs, and Start-ups of various industries including IT, education, membership, and management consulting. Her responsibilities for director and general management role include portfolio repositioning, change management, performance management and sales results of her team and organization.
Cecilia is a bilingual facilitator and has broad experience in facilitating training for thousands of companies from different industries. Her key competencies include corporate training, course development, mentoring, and management consultancy services in the areas of sales, marketing, management, communication and customer services. The participants in which she has conducted for public and in-house company training include C-level, senior managements, executives and professionals at local, regional and international levels.
Her partial list of corporate clients in addition to public seminars include A* Star, American Express, Bhutan Royal Insurance, Cargo Community Network, CrimsonLogic, Premier Rent-A-Car, Far East Organization, Ferring Pharmaceutical, Fugro Satellite Positioning, GFK, Güntner Asia Pacific, MTU Asia, Novartis (Thailand), Nitto Denko, Kennametal, Rutledge, Spa Esprit Group, City Bank, Chubb Singapore, Step Oiltools, Weatherford (Brunei), Sumitomo Chemical Asia, Pico Electronics, National Instruments, NTUC, Singapore Tourism Board amongst others.
Cecilia holds a Master of Business Administration from the University of Adelaide (Australia), and a Bachelor of Business Administration from the Northeastern University, Boston, USA (Honor, major in Management Information System). She also holds the WSQ Advanced Certificate in Training and Assessment (ACTA), and WSQ Certified trainer for Service Professional (CSP) trainer, GEMS (going the extra miles). She is a certified KPI professional by KPI Institute.
