Radically transform your Innovation, Marketing and Brand building strategies to unlock exponential growth in the digital world

Kodak, Blockbuster & Nokia all have one thing in common – big and highly successful businesses of their times – UNTIL they got disrupted! Disruption is not a question of “if” – it’s a question of “when”.

This is true for any industry or business in the world - if you don’t disrupt yourself, someone will! Consider these facts: • The average lifespan of a company has decreased by more than 50 years in the last century (from 67 years in the 1920s to just 15 years today) • Conversely, with barriers to entry being at their lowest than any other time in history, the no. of new businesses starting each day is growing astronomically!

Today’s digitally empowered consumers have infinite choice & control, making it easy for them to switch to brands that better address their needs. To ensure relevance in today’s fast-moving business environment, brand & business leaders need to radically re-evaluate, reframe and re-invent the ways in which they innovate & communicate. There is an urgent need to transform marketing strategies and embrace new tools and techniques to solve the needs of today’s connected consumer facing an abundance of choice.

This masterclass will expose participants to latest marketing thinking and practice, and equip them with relevant skills and strategies to thrive in today’s connected, complex landscape! You will be exposed to the best of practices, insightful case studies and action-oriented frameworks to truly transform your marketing to the next level.

Key Takeaways

• Disrupt the myths about disruption and learn how YOU could disrupt your industry before anyone else!
• Create connections that last and stand the test of time with your customers
• Learn proven strategies to step-change your Marketing to Shoppers and Accelerate your ROI
• Discover how to take advantage of the power of Data to build consumers’ desire for your brand

Who Should Attend

• Brand Marketers with a desire to significantly elevate & modernise their marketing skills-set.
• Business leaders in the consumer & business space looking to transform their marketing results.
• Agency Executives (Media / Creative) wanting to accelerate their marketing knowledge and learn how to truly add value to their Client’s brands Highlights
• Focused: 5 Sharply-Defined Modules with specific learning outcomes and clear, practical case studies.
• Byte sized: Deep Insights but Distilled Knowledge – not information overload.
• Interactive: Syndicate-based exercises and group discussions to facilitate better learning amongst participants
• Actionable: “Strategy into Practice” frameworks and toolkits to help you implement what you learn.

Course Outline

1. DISRUPT OR BE DISRUPTED

From Buzzword to Business Imperative

• Understand what is Disruption and why digital technology has made it a reality that every business and marketer has to worry about
• Break the Myths of Disruption and learn how YOU can Disrupt your industry and business before someone else does

2. MASTERING DISRUPTION

Practical Disruption Strategies for Your Business

• How you can apply the Principles of Disruption to unlock radical growth in your business
• Learn about the “Disruptors Compass” and how you can apply it to your industry
• Practical case-studies

3. DISRUPTING WITH COMMUNICATION

Transformative new rules that will teach you how to build effective Brand Connections

• Why current Advertising and Promotion approaches by brands are not suited for the forever connected consumer
• What some great brands are doing to dramatically improve their communication effectiveness
  How to create a Connection with Consumers that truly matters by Stop Adversting & Start Mattering
• Discover the “Brand Connection Toolkit” and how to drive real action

4. DISRUPTING AT POINT OF PURCHASE

Winning Strategies for the Connected Shopper Revolution

• Why “Shoppers” are as important as Consumers and what the Connected Shopper Revolution is
• What is holding back from brands from winning with shoppers today
• Learn 3 Proven Strategies to Step-Change your Marketing to Shoppers and Accelerate ROI

5. DISRUPTING WITH BIG DATA

How to convert Data into Desire

• How Big Data is transforming marketing and brand building
• What this means for you & your brand portfolio
• Learn how to take advantage of the power of Data to build consumers’ desire for your brand

Trainer Profile

• Award Winning Fortune 500 Marketer
• Guest Lecturer of Marketing at leading Business Schools

Anser is a passionate Marketer with 20 years of international expertise in growing brands across a range of diverse markets in Europe, Middle East, South Asia & South East Asia, in a variety of Global, Regional & Local roles in multiple Fortune 500 companies across the Oil & Gas, Finance & FMCG industries.

Anser is also a recipient of multiple international awards including the coveted Cannes Lion (thrice!) for his much acclaimed Digital Marketing Campaign across South East Asia. 
Anser started his career in the UK, by joining Deloitte & Touche in London. After consulting on some of the biggest global brands & a diverse range of NYSE listed clients, he soon discovered his passion for Marketing and more specifically Marketing related training & Capability Building. He has since doubled up his Marketing Practitioner's career as an accomplished trainer having successfully trained more than 6,000 marketers across the globe. 

As an industry veteran & a cutting edge Marketer, Anser is a much sought after Keynote Speaker at Marketing & Digital Advertising Conferences in Malaysia, Singapore, Russia & USA. He has also been invited as an Industry Expert & Guest Lecturer to several leading global Business Schools including the London Business School, University of Chicago (Booth School of Business), Singapore Management University (SMU) and most recently at Harvard Business School.

Currently Anser is based out of Singapore, responsible for one of the biggest global brands exceeding 1 Billion dollars in annual turnover.