Introduction
The competitive and dynamic nature of today’s digital marketplace imposes several demands on our time and takes focus away from activities impacting sales results and success. As financial professionals, we need to align our approach to the rapidly changing marketplace by embracing methods that can influence customers of the digital age.
Like a game of chess, smart sales management in the digital age requires intelligent strategies without unnecessary moves, moves that will cost you in the long run. We can do this in a way that brings back the human element without compromising the effectiveness and efficiency of the digital age.
Benefits/ Learning Outcomes
• Understand The Digital Marketplace and Future Competition
• Know The Expectations of the digital Age Customers
• Understand The Needs, Wants and Desires of The Digital Age Customers
• Develop Skills Required To Attract and Influence Customers of the Future
Methodology
This experiential workshop is facilitated through a variety of adult learning techniques, role- plays, lectures, group discussion, situational analysis, exercises and participants’ presentations.
Who Will Benefit?
All sales & marketing professionals who needs to convince, persuade and close the deal using effective sales pitches and presentations.
Course Content
Course Outline:
• The Digital Marketplace- Present Market Reality
• Nature of Competition Attracting Your Customers
• Customers of The Digital Age and Expectations
• Skills Required To Remain Competitive in The Digital Age
• Ways to Attract and Influence The Digital Age Customer
• Avoiding Mistakes and Adopting Flexible Strategies
• Anticipating Needs , Wants and Desires of the Digital Age Customers
• Cultivating Skills and Talent To Create Impact
Trainer's Profile
(Course will be conducted by one of the following trainers)
Stanis Benjamin, Master Facilitator and Distinguished Toastmaster, is a motivational humorist and an accomplished speaker, consultant and trainer in the fields of business presentation skills, sales, communication, customer service, leadership and strategies for personal success. As a coach, consultant and keynote speaker, he has addressed many companies and institutions and helped senior executives, high-achieving professionals and beginners to reach higher levels of performance.
Stanis is a thought leader on how to create and sustain high performance. He combines theory with management practices to develop action-oriented techniques for building winning teams. He has been invited as an expert to speak on the topics "Behaviour Focused Communication and Humour in Presentations" and presented on Positive Business Minutes for News Radio 93.8.
He has gained excellent reputation for his work with human resource and training departments of numerous organisations to design and develop Sales, Personal Effectiveness, Leadership and Communication training programmes. Stanis brings with him over 15 years of training and coaching experience and is accredited as an Executive Leadership facilitator.
Ho-Tan Whai Aun has been a consultant, speaker and trainer since he started working in the UK in the 1980's. He was responsible for implementing major projects with The Guardian Royal Exchange, Norwich Union, The Christian Trust, Norfolk County Council and ChristChurch Conferences.
Over the years, Whai Aun has trained many people through seminars, workshops and one-to-one supervision – he is also a mentor to professionals and senior managers in UK and Asia. He believes in continuing education and training, and empowering people through learning, training and application of evidence-based principles. He knows that personal success usually comes through incremental minor transformations rather than radical major upheavals, so he brings successful people to greater heights through corrective behaviour modifications and changing of their thought patterns and core beliefs.
Whai Aun is a sought-after speaker in complex technical presentations as well as in communications and counselling seminars. He has conducted training for the business and industrial sectors, hospitals, government bodies as well as for colleges, schools and charitable organisations.
Whai Aun graduated from Trinity College, Dublin (Ireland) in Business Studies and was a UK-trained Project Manager. Occasionally, he provides oversight, support and training for Marketing & Sales and HR staff – specialising in consumer heuristic evaluations and networking. He has also conducted seminars for the Sales Teams in various financial and manufacturing companies. He is a mentor and personal friend to top Sales producers and CEOs from different industries, as well as to various start-up entrepreneurs.
In Asia, some of the organisations he has worked with include Microsoft, Tan Tock Seng Hospital, Singapore Police Force, DBS Securities and The Salvation Army.
