Marketing Institute of Singapore

For more information about each course, please click the title of the course to download the detailed outline (Acrobat Reader may be required). To sign-up for the course, click on the respective course date for the course that you wish to attend.

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Course Synopses Brochure (Jan-Jun 2010)

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Course	Member	Non-member	Duration (in days)	Feb	Mar	Apr	May	Jun	Jul
Sales
4-hr Cold Calling Clinic Raymond McConnell / Joel Lin	$210	$250	1			15
Advanced Consultative Engagement - Selling to Large Corporations Regina Chua	$697	$820	2			26-27
Building & Sustaining an Effective Sales Funnel Mohan Kuruvilla	$357	$420	1		12			15
Certified Sales Manager Programme (CSM) Sandler Training	$3230	$3800
Certified Sales Professional Programme (CSP) Sandler Training	$2550	$3000
Effective Selling Skills for Maximum Results Cecilia Sim	$578	$680	2	18-19		13-14
Enterprise Selling Strategies Mohan Kuruvilla	$663	$780	2	08-09			17-18
Key Account Management - Identifying New Growth Opportunities within Your Customer Base Regina Chua	$697	$820	2		15-16		13-14
Managing The Sales Force for Effective Results Dr Bob Foo	$697	$820	2		01-02		10-11
Mastering Sales Negotiation - Achieving Optimal Outcome with Seasoned Buyers Regina Chua	$697	$820	2			19-20
Mastering Telesales Stanis Benjamin	$578	$680	2	04-05			06-07
Sales Coaching Fundamentals Tom Abbott	$663	$780	2		03-04			17-18
Sponsorship Selling - How to Pitch and Win The Deal Sandy Cheung	$357	$420	1		26			25
Successful Channel Management Dr Donald Tan	$663	$780	2	08-09			06-07
System Selling - Beyond Product Pushing Dr Bob Foo	$663	$780	2		22-23		20-21
Techniques to Closing Sales Stanis Benjamin	$357	$420	1		01			04
Marketing
4-hr Search Engine Marketing (SEM) Ang Eu Gene	$150	$175	1		10
4-hr Search Engine Optimisation (SEO) Fabian Lim	$150	$175	1		09
4-hr Social Media Marketing (SMM) Dr Jon Chin	$150	$175	1		09
4-hr Web Analytics Ivan Wong	$150	$175	1		10
Advertising & Promotion on a Shoestring Budget Pamela Wigglesworth	$578	$680	2		09-10			08-09
Brand Equity & Positioning Dr Donald Tan	$697	$820	2	18-19			20-21
Developing A Strategic Marketing Plan Cecilia Sim	$663	$780	2	23-24			20-21
Developing Digital Media Strategies Martin Ross	$578	$680	2		18-19			24-25
Digital Marketing Bootcamp Martin Ross	$357	$420	1		05			11
Effective Marketing Strategies Cecilia Sim	$663	$780	2			06-07
Effective Trade Marketing Graham Carter	$663	$780	2	02-03			13-14
Experiential Marketing Dr Donald Tan	$663	$780	2		01-02			03-04
Financial Justification for Sales & Marketing Initiatives Grace Chow	$663	$780	2			29-30
Marketing Fundamentals Dr Bob Foo	$663	$780	2			19-20
Measuring Marketing ROI to Improve Business Spencer Chan	$663	$780	2				20-21
Optimising Your Marketing Communications Pamela Wigglesworth	$578	$680	2			22-23
Pay-Per-Click (PPC) Marketing Ang Eu Gene	$425	$500	1	02
Search Engine Optimisation (SEO) Fabian Lim	$425	$500	1	03
Strategic Marketing Management Dr Donald Tan	$697	$820	2			07-08
Trade Show Marketing Andrew Ng	$697	$820	2		11-12		06-07
Word of Mouth Marketing Mohan Kuruvilla	$408	$480	1		11			14
Communications
4-hr Crafting Press Releases for Maximum Impact Robert Conceicao	$210	$250	1		17
4-hr When the Media comes a-calling: Your Rights & Tips Robert Conceicao	$210	$250	1		17
Assertiveness Skills Sharlyn Stafford/ Shirley Han	$663	$780	2	25-26			13-14
Copywriting for Marketing Materials Gael Lee	$663	$780	2		04-05			03-04
Creating Newsletters for Maximum Impact Valerie Valberg-Yeoh	$612	$720	2		30-31			29-30
Cross Cultural Communications Sharlyn Stafford	$408	$480	1		01		17
Dealing with the New Media Robert Conceicao	$408	$480	1	08			10
Effective Communication - Getting the Message Across Lotte Poole	$663	$780	2			15-16
Effective Presentation Skills Sharlyn Stafford/ Shirley Han	$697	$820	2		02-03			14-15
Managing Media Relations James Suresh	$663	$780	2			05-06
Mastering Corporate Communications Braema Mathi	$663	$780	2			12-13
Mastering Web Copy Lotte Poole	$663	$780	2			13-14
Pitch for a Good Story in the Media Robert Conceicao	$408	$480	1		19			07
Understanding & Applying EQ at the Workplace James Suresh	$332	$390	1		03			03
Workplace Interpersonal Skills Cecilia Sim	$612	$720	2		17-18			28-29
Writing for Publications Gael Lee	$612	$720	2		18-19			17-18
Service Excellence
Managing Difficult Customers Samantha Sim	$332	$390	1		29
Powerful Telephone Techniques Stanis Benjamin	$578	$680	2	22-23			04-05
Service Recovery Strategy Samantha Sim	$332	$390	1	01		26
Event Management
Events Marketing Essentials - Enhance Your Marketing Mix Sandy Cheung	$578	$680	2			26-27
Executive Certificate in Event Management University of Technology Sydney	$1955	$2300	4		23-26
Planning & Managing Events James Suresh	$663	$780	2	04-05				01-02
Strategies of Event Marketing & Sponsorship Sandy Cheung	$357	$420	1	25			24
Business Management
Business Risks Management Grace Chow	$663	$780	2		15-16
Finance for Non-Finance Professionals Grace Chow	$663	$780	2			08-09
Leadership
Change Management Ross Swan	$748	$880	2	18-19			10-11
Coaching Skills for Line Managers Lotte Poole	$408	$480	1			12
Creating High Performance Teams Ross Swan	$748	$880	2		15-16			21-22
Moving Between Counselling and Coaching Rodney Woulfe	$663	$780	2		29-30			28-29
New Managers' Leadership Bootcamp Tremaine du Preez	$748	$880	2		08-09			17-18
Personal Effectiveness
Creativity at Work James Suresh	$332	$390	1		17			10
Critical Thinking in Decision-Making Tremaine du Preez	$748	$880	2	22-23			12-13
Effective Problem-Solving & Decision-Making Samantha Sim	$332	$390	1		30
Motivation for Effective Deployability James Suresh	$332	$390	1	26			07
Self-Motivation and Attracting Success Rodney Woulfe	$332	$390	1			14
Time & Stress Management Samantha Sim	$332	$390	1	02		27

"We are committed to delivering the highest standard and quality of Professional Learning & Development Programmes at pace with the dynamic changes of the business world."

Notes:

The above listing of public programmes may also be conducted for private group learning at venue of clients’ choice with a minimum of 8 participants. Fees will be quoted by request.
MIS Member Discount: Corporate and Individual Members of MIS will be entitled to 15% discount on all courses.
Group Discount: Companies will be entitled to 5% discount for group registration of 3 or more participants in the same course on the same date.
SDF Funding: Company-sponsored participants may apply for SDF for our SDF-approved courses. Please check on the respective course outlines. Eligibility criteria apply for SDF funding. Visit www.sdf.gov.sg for details.
Fee includes lunch, refreshments, workshop materials and a certificate of participation.
All courses will be conducted at the Institute premise located on 51 Anson Road, Anson Centre #03-53, unless otherwise stated.
Courses are conducted from 9.00am to 5.00pm.
All cheque payments should be crossed and made payable to “Marketing Institute of Singapore Training Centre”.
For foreign currency payments, bank charges will be borne by customers.
For detailed information of courses, please click on the respective course titles.
Courses can be custom-designed to meet the unique & specific training needs of your department or organisation. Please call us at 6327 7583/ 582/ 586 for a discussion, or email seminars@mis.org.sg.