Marketing

Benefits/ Learning Outcomes

• Learn how to use GA4 for web analytics reporting and analysis
• Understand why and when to use GTM (Real-life Scenarios)
• Learn how to set up GTM for GA4 implementation (Hands-on Exercise)
• Learn how to set up Tags and Triggers in GTM
• Learn how to install the most common tracking pixels with GTM (Walkthrough)
• Learn how to track forms, link clicks and button clicks with GTM
• Learn how to use Data Layers in GTM

Suitable for:

Professionals responsible for digital marketing, business analytics, web development, and sales

Professionals seeking to implement marketing technologies including Google Analytics and GA4. Small businesses, entrepreneurs, and individuals who know they want to use GTM to install marketing tags.

Course Content

Module 1: Google Analytics 4 Fundamentals

Introduction to the fundamentals of setup and reporting in GA4

Module 2: Google Tag Manager Fundamentals

Understand why, when and how to use GTM (real-life scenarios)

Module 3: Google Tag Manager Deep Dive

Learn how to track forms, link clicks and other interaction button clicks with GTM

Module 4: GA4 + Google Tag Manager Hands-on Exercise

Hands-On Exercise: Installing GA4 via GTM

Module 5: Wrap-up and Next Steps

Learn how GTM can be used for different industry use cases including implementations for ad pixel tracking, chat integration and Shopify e-commerce implementation.

Trainer's Profile

Ivan Wong has over 20 years of experience in Business Consulting, Training, Search Engine Marketing, Conversion Optimisation and Digital Analytics. A certified accountant and programmer by profession, he also has over 12 years of experience as a marketing and business analytics trainer. Ivan is also one of the few Google-Appointed Regional Trainers who conducted the official Google Ads, Analytics and Mobile Advertising courses.

He is qualified in the Design and Development of Learning for Performance (ACLP, DDDLP) and provides training and consultancy for various organisations including SIRS, TVI, Lithan, Google Mobile Labs, TheKnowledgeEngineers, General Assembly and Econsultancy. Well-versed in both the technical and business aspects of digital marketing, his passion is to help organisations of all types to use digital marketing effectively, working with all sizes of businesses from SMEs through to clients as large as TripAdvisor, CNNGo, Decathlon International, Singapore Tourism Board, and American Express.