Marketing

Why Attend This Course

Unlock the potential of cutting-edge generative AI tools to supercharge your digital marketing efforts! This one-day course is designed to equip marketers, business owners, and creative professionals with the latest AI technologies to streamline content creation and personalize campaigns. Learn how to leverage AI-driven tools to not only enhance your marketing strategies but also deliver high-quality, engaging content faster than ever before. Stay ahead of competitors by mastering how AI can drive efficiency and elevate campaign performance in a rapidly evolving market.

Learning Outcomes

• Understand the fundamentals, applications and ethical considerations of generative AI in digital marketing.
• Learn how to integrate AI tools to create compelling, personalised content with efficiency.
• Automate repetitive marketing tasks, such as copywriting, ad creation, and social media management.
• Master key AI tools for optimizing SEO and keywords generation.

Course Content

Introduction to Generative AI for Marketing

• Overview of generative AI tools and their relevance in digital marketing
• Case studies of successful AI implementations in marketing

AI for Content Creation

• Using AI for automated copywriting (e.g., ChatGPT, Jasper or equivalent).
• Generating visual content using AI (e.g., DALL·E, Leonardo or equivalent).

AI-Powered Campaign Management 

• Automating social media management and ad creation (e.g., Hootsuite with AI, AdCreative.ai or equivalent)
• AI for SEO optimisation and keyword generation (e.g., Surfer SEO, Clearscope, or equivalent)

Ethical Considerations for Generative AI in Digital Marketing

• Overview of copyrights issues in generative AI
• Ethical use of generative AI contents

Who Will Benefit

• Digital Marketing Professionals
• Social Media Managers
• SEO/SEM Specialists
• Business Owners and Entrepreneurs
• Marketing Agency Teams

Trainer

Pek Sek-Kiat is at the forefront of transforming organizations through his extensive expertise in learning and development (L&D) and his innovative approach to integrating generative AI into business operations. As a experienced adult educator and business consultant, Sek-Kiat is dedicated to enhancing organizational performance by developing and implementing strategic training programs that align with business goals. He currently facilitates the Advanced Certificate in Learning and Performance (ACLP) program at the Institute of Adult Learning and serves as an adjunct educator at the Singapore University of Social Sciences (SUSS) and Marketing Institute of Singapore (MIS).

Sek-Kiat accumulates over two decades of diverse professional experience that spans product marketing, business development, and B2B sales management. His career highlights include leadership roles at Schneider Electric, Unilever Food Solutions, and Nanyang Technological University.

Sek-Kiat holds an MBA in Banking and Finance and a Bachelor in Electronic Engineering from Nanyang Technological University. He has also obtained certifications in SEO, retail strategy and psychology. He is also ACLP certified facilitator and an active member of the Adult Education Network of Singapore.