Date 17 Jan 2017
Time 6:30pm - 9:00pm
Venue MIS Executive Lounge, 51 Anson Road #03-53 Anson Centre Singapore 079904
Speaker Lim Hui Jie
Fees Non-Member: $35 Per Pax
MIS Member: $20 Per Pax
MIS Student: $10 Per Pax
Public Tertiary Institution Student*: Complimentary

(The event is cancelled)

eCommerce is a fast-moving game. Forward-thinking retailers and social-media companies are investing resources to maximise the potential of e-commerce in their respective platforms.

The eCommerce market in Singapore alone is expected to be worth US$5.4 billion (S$7.46 billion) by 2025, according to a report by Temasek and Google released on 24 May 2016. However, Southeast Asia’s online retail penetration level is 3% and representing only about $6 billion in sales. Importantly, Southeast Asia population of more than 620 million presents a huge potential that marketers can explore. Even Global players that once stood on the side-lines are now poised to compete in Southeast Asia.

In an e-commerce market projected to be worth US$87 billion by 2025, it is important for marketers to understand the digital customer journey and effectively engage digital consumers at every touchpoints in their online purchase lifecycle.


Key Points:

• Understand how digital technologies and eCommerce have changed the ways in which brands can interact with their customers (both internal and external)

• Gain useful insights into the ways brands can understand and embrace the digital customer journey

• Learn how successful brands have incorporated digital into their overall business strategies



Mr Lim Hui Jie

CEO, Digimatic Group Ltd

MIS Huijie eCommerce thumbnail

Marketing Institute of Singapore
51 Anson Road
Singapore 079904

Tel: (65) 6327 7580