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For more information about each course, please click the title of the course to download the detailed outline (Acrobat Reader may be required). To sign-up for the course, click on the respective course date for the course that you wish to attend.

 

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Course Synopses Brochure (Jul-Dec 2010)

 

View by category :	View All Sales Marketing Communications Service Excellence Event Management Business Management Leadership Personal Effectiveness Evening Courses HR Series Breakfast Talk

Course	Member	Non-member	Duration (in days)	Jul	Aug	Sep	Oct	Nov	Dec
Sales
4-hr Cold Calling Clinic Joel Lin / Raymond McConnell	$200	$250	1			29			15
Advanced Consultative Engagement - Selling to Large Corporations Regina Chua	$704	$880	2	26-27			04-05
Building & Sustaining an Effective Sales Funnel Mohan Kuruvilla	$336	$420	1			01			01
Coaching for Top Sales Performance Tom Abbott	$624	$780	2		11-12			03-04
Effective Selling Skills for Maximum Results Cecilia Sim	$544	$680	2	14-15			11-12
Effective Selling Skills for Maximum Results (evening class) Cecilia Sim	$544	$680	1		03
Enterprise Selling Strategies Mohan Kuruvilla	$624	$780	2		30-31			29-30
Key Account Management - Identifying New Growth Opportunities within Your Customer Base Regina Chua	$704	$880	2		30-31			22-23
Locking Customers, Blocking Competition Mohan Kuruvilla	$624	$780	2			02-03			02-03
Managing The Sales Force for Effective Results Dr Bob Foo	$624	$780	2		23-24			22-23
Mastering Sales Negotiation - Achieving Optimal Outcome with Seasoned Buyers Regina Chua	$704	$880	2			06-07			06-07
Mastering Telesales Stanis Benjamin	$544	$680	2	19-20			07-08
Mastering Telesales (evening class) Stanis Benjamin	$544	$680	1		03
Qualifying Real Prospects and Disqualifying The Usual Suspects Joel Lin / Raymond McConnell	$384	$480	1		05		06
Qualifying Real Prospects and Disqualifying The Usual Suspects (evening class) Joel Lin / Raymond McConnell	$384	$480	1		23
Sponsorship Selling - How to Pitch and Win The Deal Sandy Cheung	$336	$420	1		23		25
Successful Channel Management Dr Donald Tan	$624	$780	2			15-16			15-16
Techniques to Closing Sales Stanis Benjamin	$336	$420	1		23		01
Techniques to Closing Sales (evening class) Stanis Benjamin	$336	$420	1		24
Marketing
4-hr Applying Predictive Analytics to Marketing Raymond Au / Dr Han Dongling	$200	$250	1	29		23
4-hr Customer-Product Segmentation and Market Basket Analysis Using Data Mining Raymond Au / Dr Han Dongling	$200	$250	1	30		24
4-hr Extracting Insights from Textual Information Using Text Mining Raymond Au / Dr Han Dongling	$200	$250	1	30		24
4-hr Fundamentals of Data Mining Raymond Au / Dr Han Dongling	$200	$250	1	29		23
4-hr Search Engine Marketing (SEM) Ang Eu Gene	$200	$250	1		11			03
4-hr Search Engine Optimisation (SEO) Fabian Lim	$200	$250	1		11			03
Advertising & Promotion on a Shoestring Budget Pamela Wigglesworth	$544	$680	2		02-03		21-22
Brand Equity & Positioning Dr Donald Tan	$624	$780	2			27-28			21-22
Challenger Brands: Competing Against the Leader Mário Braz de Matos	$624	$780	2		16-17			22-23
Creating Successful Innovation for Marketers Mário Braz de Matos	$624	$780	2		19-20		11-12
Developing A Strategic Marketing Plan Cecilia Sim	$624	$780	2		04-05			15-16
Developing A Strategic Marketing Plan (evening class) Cecilia Sim	$624	$780	1		16
Developing Digital Media Strategies Martin Ross	$544	$680	2		26-27			25-26
Digital Marketing Bootcamp Martin Ross	$336	$420	1		13			12
Driving Sales Through Design Mário Braz de Matos	$624	$780	2	15-16		13-14
Effective Marketing Strategies Cecilia Sim	$624	$780	2	21-22			13-14
Effective Trade Marketing Graham Carter	$624	$780	2	01-02		27-28
Financial Justification for Sales & Marketing Initiatives Grace Chow	$544	$680	2		05-06		14-15
Marketing Fundamentals Dr Bob Foo	$624	$780	2	12-13			04-05
Maximising the Effectiveness of Print Ads Geoff Tan	$432	$540	1		20		22
Optimising Your Marketing Communications Pamela Wigglesworth	$544	$680	2			07-08		09-10
Pay-Per-Click (PPC) Marketing Ang Eu Gene	$336	$420	1	21				25
Search Engine Optimisation (SEO) Fabian Lim	$336	$420	1	22				26
Social Media Marketing (SMM) Dr Jon Chin	$336	$420	1	23				24
Strategic Marketing Management Dr Donald Tan	$624	$780	2			01-02			28-29
Trade Show Marketing Andrew Ng	$624	$780	2		12-13		07-08
Communications
4-hr Crafting Press Releases for Maximum Impact Robert Conceicao	$200	$250	1	13				02
4-hr Negotiation Strategies: Control the Outcome Maria Kassova	$200	$250	1	23			15
4-hr When the Media comes a-calling: Your Rights & Tips Robert Conceicao	$200	$250	1	13				02
Copywriting for Marketing Materials Gael Lee	$624	$780	2		26-27		07-08
Copywriting for Marketing Materials (evening class) Gael Lee	$624	$780	1		03
Creating Newsletters for Maximum Impact Valerie Valberg-Yeoh	$624	$780	2		03-04		05-06
Cross Cultural Communications Sharlyn Stafford	$384	$480	1	26				08
Dealing with Diversity at the Workplace Braema Mathi	$624	$780	2	28-29		29-30
Effective Communication for Increased Productivity Lotte Poole	$624	$780	2		30-31				09-10
Effective Presentation Skills Sharlyn Stafford/ Shirley Han	$704	$880	2		12-13		21-22		15-16
Generations @ Work Shirley Han	$336	$420	1				08		01
Grammar for Better Business Communication Valerie Valberg-Yeoh	$544	$680	2			16-17		11-12
How To Be an Effective Master of Ceremony Ross Sarpani	$384	$480	1	15			14
Managing Media Relations James Suresh	$624	$780	2		16-17			10-11
Master Class in Public Relations Gregory Tan	$704	$880	2	27-28			26-27
Mastering Corporate Communications Braema Mathi	$624	$780	2	12-13		20-21
Mastering Web Copy Lotte Poole	$624	$780	2			02-03			13-14
Pitch for a Good Story in the Media Robert Conceicao	$384	$480	1	05			25
Staying on Top of a Crisis with Effective Communications Braema Mathi	$432	$540	1		24				03
Strategic PR Communications Gregory Tan	$432	$540	1		25			24
The Power of Persuasion Sharlyn Stafford / Shirley Han	$624	$780	2	06-07				11-12
Understanding & Applying EQ James Suresh	$336	$420	1		11				08
Workplace Interpersonal Skills Cecilia Sim	$544	$680	2			29-30		08-09
Writing for Publications Gael Lee	$624	$780	2			16-17
Service Excellence
Managing Difficult Customers Samantha Sim	$336	$420	1	12				10
Managing Difficult Customers (evening class) Samantha Sim	$336	$420	1		04
Powerful Telephone Techniques Stanis Benjamin	$544	$680	2	08-09				29-30
Service Recovery Strategy Samantha Sim	$544	$680	2		04-05				29-30
Event Management
Events Marketing Essentials - Enhance Your Marketing Mix Sandy Cheung	$544	$680	2	26-27				01-02
Executive Certificate in Event Management University of Technology Sydney	$1840	$2300	4			21-24
Planning & Managing Events James Suresh	$624	$780	2			08-09			06-07
Strategies of Event Marketing & Sponsorship Sandy Cheung	$336	$420	1		06			22
Trade Show Exhibition Success - Strategies to Yield More Leads and Sales Sandy Cheung	$336	$420	1			03		16
Business Management
Business Risks Management Grace Chow	$624	$780	2					11-12
Finance for Non-Finance Professionals Grace Chow	$624	$780	2		26-27		28-29
Leadership
Change Management Ross Swan	$624	$780	2			20-21		29-30
Coaching Skills for Line Managers Lotte Poole	$384	$480	1			06			15
Creating High Performance Teams Ross Swan	$624	$780	2	19-20			18-19
Moving Between Counselling and Coaching Rodney Woulfe	$624	$780	2		19-20		21-22
New Managers' Leadership Bootcamp Tremaine du Preez	$704	$880	2		26-27		11-12
Personal Effectiveness
4-hr Goal Setting: Breaking Goals for Greater Success Maria Kassova	$200	$250	1	23			15
Achieving Work Life Balance James Suresh	$336	$420	1		10		01
Confidence Boosting: Pushing Yourself for Greater Results and Higher Success Maria Kassova	$384	$480	1		18			24
Critical Thinking in Decision-Making Tremaine du Preez	$704	$880	2		23-24		13-14
Effective Problem-Solving & Decision-Making Samantha Sim	$336	$420	1	14				11
Innovation @ Work James Suresh	$336	$420	1		18				01
Managing Stress and Achieving Wellness James Suresh	$544	$680	2	15-16			07-08
Self-Motivation and Attracting Success Rodney Woulfe	$336	$420	1	30				19
Time & Stress Management Samantha Sim	$336	$420	1		03				28
Toughen Up Your Emotional Resilience Rodney John Woulfe	$336	$420	1			17			13
Evening Courses
Copywriting for Marketing Materials (evening class) Gael Lee	$624	$780	1		03
Developing A Strategic Marketing Plan (evening class) Cecilia Sim	$624	$780	1		16
Effective Selling Skills for Maximum Results (evening class) Cecilia Sim	$544	$680	1		03
Managing Difficult Customers (evening class) Samantha Sim	$336	$420	1		04
Mastering Telesales (evening class) Stanis Benjamin	$544	$680	1		03
Qualifying Real Prospects and Disqualifying The Usual Suspects (evening class) Joel Lin / Raymond McConnell	$384	$480	1		23
Techniques to Closing Sales (evening class) Stanis Benjamin	$336	$420	1		24
HR Series Breakfast Talk
Aligning Human Capital with Business Direction Using Process Excellence Dr Uwe H Kaufmann	$0	$0	1		19
Employee Engagement: The Power of Storytelling (for HR Practitioners only) Geoff Silagy	$0	$0	1	07

"We are committed to delivering the highest standard and quality of Professional Learning & Development Programmes at pace with the dynamic changes of the business world."

Notes:

• The above listing of public programmes may also be conducted for private group learning at venue of clients’ choice with a minimum of 8 participants. Fees will be quoted by request.
• MIS Member Discount: Corporate and Individual Members of MIS will be entitled to 20% discount on all courses.
• Group Discount: Companies will be entitled to 5% discount for group registration of 3 or more participants in the same course on the same date.
• SDF Funding: Company-sponsored participants may apply for SDF for our SDF-approved courses. Please check on the respective course outlines. Eligibility criteria apply for SDF funding. Visit www.skillsconnect.gov.sg for details.
• Fee includes lunch, refreshments, workshop materials and a certificate of participation.
• All courses will be conducted at the Institute premise located on 51 Anson Road, Anson Centre #03-53, unless otherwise stated.
• Courses are conducted from 9.00am to 5.00pm.
• All cheque payments should be crossed and made payable to “Marketing Institute of Singapore Training Centre”.
• For foreign currency payments, bank charges will be borne by customers.
• For detailed information of courses, please click on the respective course titles.
• Courses can be custom-designed to meet the unique & specific training needs of your department or organisation. Please call us at 6327 7583/ 586 for a discussion, or email seminars@mis.org.sg.