Event Management

Build Your Career in the Exciting World of Events!

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Singapore is a world leader in the creation and delivery of celebratory, business and sporting events. As its event industry continues to grow and develop, supported by world class infrastructure such as the Marina Bay Sands and Resorts World complexes, so does the opportunities for people trained in event management.


Why You Should Attend This Course:

The Executive Certificate in Event Management is a 4-day course designed to provide a foundation of key skills and knowledge associated with the creation and delivery of corporate (e.g. product launches, conferences, functions, fundraising events), private (e.g. parties, weddings) and public events (e.g. festivals, street parades, fairs and sporting events).


Learning Objectives:

The focus of the Executive Certificate in Event Management is on developing an understanding of the theory and practice of creating and delivering various types of events. The course content is based on the results of an extensive survey of event management professionals.

All participants who undertake the course will receive a jointly badged Certificate from the Marketing Institute of Singapore (MIS) and the Australian Centre for Event Management (ACEM), University of Technology, Sydney (UTS) acknowledging their participation.


Course Outline:


  • Introduction to the event planning process
  • Introduction to the event industry

Event initiation and the event planning context

  • Establishing event vision/mission/purpose statements, goals and objectives
  • Establishing event goals and objectives
  • Contextual factors in event planning e.g. legal considerations
  • Responding to client briefs, bidding, tendering
  • Creating the event concept

Event Project Planning

  • Event work breakdown structures
  • Event organisational structures and human resource management
  • Event budgets
  • Event marketing and social media
  • Venue sit selection and layout
  • Theming, performance and staging
  • Working with event suppliers
  • Event technologies
  • Designing environmentally friendly events
  • Event risk management
  • Event sponsorship

Event Implementation and project management tools

  • Gantt charts
  • Schedules, checklists and running sheets
  • The role of the event manual

Monitoring, control, shutdown evaluation and knowledge management

  • Event monitoring and control tools
  • Event shutdown tasks
  • Event evaluation - processes and tools
  • Event knowledge management systems

The event management process in operation – case study

  • Singapore event case study

Programme review

  • The event planning process – a review


Who Will Benefit?

This course has been designed to both enhance the professional skill and knowledge base of those already employed within the event industry and to serve as a sound platform for people wishing to launch careers in the exciting and varied field of event management.

Past graduates of this course have secured, or been successful in advancing their careers in, a variety of event related positions, including: corporate in-house event managers; festival organisers; conference/meeting planners; charity event coordinators; parade directors; wedding planners; special event organisers; government event planners/coordinators; sport event managers; hotel/resort/cruise ship based event coordinators; and exhibition organisers.


About The Australian Centre for Event Management (ACEM)

Management Discipline Group, School of Business, University of Technology Sydney (UTS).

Since its establishment in 1999, the Australian Event Award winning Australian Centre for Event Management (ACEM) has been at the leading edge of education, training and research in event management. Over this period, its staff have: developed and conducted over 100 educational programs both nationally and internationally (e.g. London, Edinburgh, Singapore, Beijing) to some 4000 plus participants; and have published the major text in the area (Festival and Special Event Management, 5th edition).


Trainers' Profile:

(Course will be conducted by two of the following trainers)

Dr Rob Harris, Hon. Director, Australian Centre for Event Management

Rob is an Honorary Associate of the UTS Business School and is also the Honorary Director of The Australian Centre for Event Management at UTS. He has an international reputation as an event management educator having delivered programs through to Masters degree level in a variety of locations around the world including the United Kingdom, Malaysia, China and New Zealand, as well as throughout Australia.

Rob is a co-author of the texts Festival and Special Event Management, Event Management and the Regional Event Management Handbook, as well as a number of event related journal articles.

Meg Bailey, Director, Event Projects

Meg has 20 years experience in event management and production, She has produced events for some of Australia’s most prominent companies, including Unilever, Stockland, Ogilvy, Pulse Communications, Macquarie Capital and Network Ten. Meg’s many achievements include producing Sports Illustrated’s glamorous Olympic Hospitality Lounges and parties attended by over 3500 celebrities, royalty and medalwinning athletes at three consecutive Olympic Games.

Meg has been a winner of the Meetings and Events Australia’s (MEA) National Operations Person of the Year.In 2013 Meg established her own event company – Event Projects, having previously been the General Manager and part owner of Australia’s most awarded events business - David Grant Special


Jade Whiteley, Operations Director, Taste Festivals Australia

Jade has worked across a broad range of event genres, including corporate, non-profit and Government. Her roles have included National Tour Manager for Opera Australia, Venue Event Manager for Australian Fashion Week, Talent Logistics Manager for MTV Australia Awards, Logistics Manager for the City of Sydney’s Chinese New Year Parade and Production Manager for the State Theatre in Sydney. In 2014 Jade won the prestigious Australian Event Award for Best Exhibition (Taste of Sydney). Her present position is as Operations Director for a national series of food festivals (Taste Festivals) that take place around Australia (Sydney, Melbourne and Perth).


e2i Training Grant for MICE Professionals

Eligible candidate (applicable for self-sponsored or company-sponsored) will be given a training grant of up to $420. Terms & Conditions apply. Valid for courses commencing before 31 Dec 2017. More information available here.

Course Fee
  • Time: 9am - 5pm
  • SDF Available (Non-WSQ) Code: CRS-N-0022436
  • SkillsFuture Credit eligible
  • MIS Member enjoy 5% Discount
  • Register for 3 or more participants to enjoy 5% Group Discount
  • Register 30 days before course start date to enjoy 10% Early Bird Discount
  • e2i Training Grant (MICE Professionals only)

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