MIS - EDP Course Calendar

For more information about each course, please click the title of the course to download the detailed outline (Acrobat Reader may be required). To sign-up for the course, click on the respective course date for the course that you wish to attend.

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Course Synopses Brochure (Jan–Jun 2012)

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Course	Member	Non-member	Duration (in days)	Feb	Mar	Apr	May	Jun	Jul
Business Management Workforce Skills Qualifications (BM WSQ)
Developing a Consumer Focused Marketing Message+^ (Up to 45% funding! T&C apply.)	$800	$800	2	13-14		10-11		05-06
Developing Product Knowledge for Competitive Advantage+^ (Up to 45% funding! T&C apply.)	$800	$800
Developing Strategic Sales & Marketing Plans for Domestic Markets+^ (Up to 45% funding! T&C apply.)	$800	$800	2	06-07		09-10		19-20
Effective Customer Acquisition & Retention Strategies+^ (Up to 45% funding! T&C apply.)	$800	$800	2			03-04		19-20
Essential Negotiation Skills+^ (Up to 45% funding! T&C apply.)	$800	$800	2		26-27		24-25
International Sales & Marketing Strategies – How to Enter Foreign Markets+^ (Up to 45% funding! T&C apply.)	$800	$800	2				07-08
Managing Relationship with Customers for Organisational Growth+^ (Up to 45% funding! T&C apply.)	$800	$800	2		15-16		17-18
Secure Prospect Commitment+^ (Up to 45% funding! T&C apply.)	$800	$800	2	06-07		09-10		04-05
The Role of the Chief Marketing Officer (CMO)+^ (Up to 45% funding! T&C apply.)	$600	$600	1				11
Writing Effective Proposals+^ (Up to 45% funding! T&C apply.)	$800	$800	2		12-13		14-15
Sales
4-hr Cold Calling Clinic Jensen Koo	$200	$250	1			19		21
Building & Sustaining an Effective Sales Funnel* Mohan Kuruvilla	$336	$420	1		16		18
Coaching for Sales Performance* Susan Yeow	$624	$780	2	16-17			24-25
Effective Selling Skills for Maximum Results* Cecilia Sim	$544	$680	2			10-11
Enterprise Selling Strategies* Mohan Kuruvilla	$624	$780	2		12-13		14-15
Essential Selling Skills for Non-Sales Professionals* Stanis Benjamin	$544	$680	2			23-24
Generating Sales Leads for Maximum Customer Acquisition* Cecilia Sim	$544	$680	2	07-08		17-18
Increasing Sales Appointment & Closing Ratios* Ho-Tan Whai Aun	$336	$420	1		07		09
Increasing Sales Productivity & Performance* Stanis Benjamin	$544	$680	2		05-06			04-05
Key Account Management – Identifying New Growth Opportunities within Your Customer Base* Regina Chua	$704	$880	2	06-07			28-29
Locking Customers, Blocking Competition* Mohan Kuruvilla	$624	$780	2		14-15		16-17
Managing The Sales Force for Effective Results* Dr Bob Foo	$624	$780	2			16-17		04-05
Mastering Professional Image & Customer Communications for Sales Success* Michelle Lim	$544	$680	2	23-24		19-20
Mastering Sales Negotiation – Achieving Optimal Outcome with Seasoned Buyers* Regina Chua	$704	$880	2	09-10			31-01
Mastering Telesales* Stanis Benjamin	$544	$680	2			26-27
Negotiation Skills for Sales & Marketing Professionals* Ho-Tan Whai Aun	$544	$680	2	09-10		09-10
Sales & Marketing Strategies for Engineers – Aligning Product Development to Customer Needs* Tina McDowell	$544	$680	2	06-07			03-04
Sales Entrepreneurship for Business Breakthrough* Cecilia Sim	$624	$780	2		27-28		08-09
Solution Sales Strategies & Skills* Stanis Benjamin	$544	$680	2				07-08
Sponsorship Selling – How to Pitch & Win The Deal* Sandy Cheung	$336	$420	1	10		05
Successful Channel Management* Dr Emily Chua	$624	$780	2		08-09		03-04
Techniques to Closing Sales* Stanis Benjamin	$544	$680	2	06-07			10-11
Marketing
Acquiring & Retaining Customers through Service Marketing* Cecilia Sim	$544	$680	2	21-22			15-16
Advertising & Promotion on a Shoestring Budget* Pamela Wigglesworth	$544	$680	2		20-21		22-23
Brand Equity & Positioning* Dr Donald Tan	$624	$780	2	23-24			08-09
Challenger Brands: Competing Against the Leader Mário Braz de Matos	$624	$780	2	06-07		16-17
Coaching for Marketing Managers* Goh Thee Woon	$624	$780	2		15-16			21-22
Data Mining Essentials 1 – Data Mining Foundation & Predictive Analytics* Raymond Au / Dr Han Dongling	$336	$420	1		22		10
Data Mining Essentials 2 – Clustering, Market Basket Analysis & Text Mining* Raymond Au / Dr Han Dongling	$336	$420	1		23		11
Developing A Strategic Marketing Plan* Cecilia Sim	$624	$780	2		06-07			05-06
Effective Marketing Strategies* Cecilia Sim	$624	$780	2	14-15				12-13
Effective Trade Marketing* Graham Carter	$624	$780	2	01-02			29-30
Fast Track Digital Marketing Training* Ang Eu Gene	$784	$980	2	16-17		03-04
Financial Modeling for Marketing Decisions* Grace Chow	$624	$780	2		01-02			28-29
Fundamentals of Social Media Marketing & Management* Ang Eu Gene	$360	$450	1				17
How to Write an Online Marketing Plan – Go where your market is!* Cecilia Sim	$624	$780	2		13-14			26-27
Integrated Digital Marketing Strategies* Martin Ross	$544	$680	2		22-23			07-08
Marketing Fundamentals* Dr Bob Foo	$624	$780	2	27-28				11-12
Mobile Marketing Ang Eu Gene	$784	$980	2				21-22
Print Ads: What Works & What Doesn't?* Geoff Tan	$432	$540	1	17				22
Secrets of Email Marketing* Thomas Murrell	$432	$540
SEO Marketing Ang Eu Gene	$784	$980	2		07-08		07-08
Social Media & PR Marketing Ang Eu Gene	$784	$980	2		26-27		17-18
Strategic Marketing Management* Dr Donald Tan	$624	$780	2			10-11		14-15
The Nuts & Bolts of Market Research* Alphonsus Tan	$544	$680	2		01-02		10-11
Trade Show Marketing* Andrew Ng	$624	$780	2	02-03				14-15
Unleash the Power of Social Media Marketing* Ang Eu Gene	$360	$450	1	01			18
Communications
4-hr Crafting Press Releases for Maximum Impact Robert Conceicao	$200	$250	1	20			25
4-hr When the Media Calls: The Do's & Don'ts Robert Conceicao	$200	$250	1	20			25
Advanced Presentation Skills* Sharlyn Stafford	$480	$600	1	27		27		18
Charts & Figures for Sharper Collaterals, Reports & Presentations* Michelle Lim	$336	$420	1	16			10
Copywriting for Marketing Materials* Gael Lee	$624	$780	2	23-24		12-13
Creating Newsletters for Maximum Impact* Valerie Valberg-Yeoh	$624	$780	2	02-03			03-04
Cross Cultural Communications* Sharlyn Stafford / Cynthia Craig	$384	$480	1		09
Effective Communication for Increased Productivity* Lotte Poole	$624	$780	2		26-27
Effective Crisis Management Communications Braema Mathi	$432	$540	1	14				01
Effective Presentation Skills* Sharlyn Stafford / Shirley Han	$704	$880	2	13-14	08-09	26-27	17-18
Fundamentals of Public Relations* Dean Shams	$544	$680	2	20-21		24-25
Grammar for Better Business Communication Valerie Valberg-Yeoh	$544	$680	2			12-13
How to Get Your Story in the News Robert Conceicao	$384	$480	1			30
Interactive Training Strategies for Improving Performance* Dr Thiagi	$432	$540
Managerial Communication for Fostering a High-Performance Workplace* Cecilia Sim	$624	$780	2	28-29		24-25
Managing Corporate Social Responsibilities (CSR) Effectively* Braema Mathi	$624	$780	2		13-14		22-23
Managing Media Relations* James Suresh	$624	$780	2			16-17
Master Class in Public Relations* Gregory Tan	$704	$880	2		15-16		30-31
Mastering Corporate Communications* Braema Mathi	$624	$780	2			17-18		19-20
Mastery in Web Writing* Lotte Poole	$624	$780	2		28-29
Negotiating with Americans* Philip Mendes	$432	$540	1		09
Speak With Confidence for Personal & Professional Success Stanis Benjamin	$544	$680	2		08-09			07-08
Stand Up Stand Out – Creating a Powerful Personal Brand Sharon Connolly	$544	$680	2			17-18		06-07
Strategic PR Communications* Gregory Tan	$432	$540	1			02
The Power of Persuasion Shirley Han	$624	$780	2			12-13		12-13
Understanding & Applying EQ James Suresh	$336	$420	1	15		09
Workplace Interpersonal Skills Cecilia Sim	$544	$680	2		20-21		03-04
Writing for Publications* Gael Lee	$624	$780	2		08-09			07-08
Writing for Social Media: Engaging the Masses, Encouraging Customer Loyalty* Gael Lee	$336	$420	1		01		11
Service Excellence
Building a Service Leadership Culture for Business Excellence* Michelle Lim	$336	$420	1			12		29
Customer Service – Gaining the Advantage* Stephanie Lau	$544	$680	2		01-02		24-25
Effective Telephone Techniques to Engage & Influence Customers* Ho-Tan Whai Aun	$544	$680	2		01-02			05-06
Managing Customer Complaints & Feedback – Writing with Empathy & Tact* Michelle Lim	$544	$680	2		22-23			14-15
Managing Difficult Customers* Samantha Sim	$336	$420	1			18
Service Recovery Strategies* Samantha Sim	$544	$680	2		05-06		07-08
Event Management
Events Marketing Essentials – Enhance Your Marketing Skill* Sandy Cheung	$544	$680	2		19-20			25-26
Executive Certificate in Event Management* University of Technology Sydney	$1840	$2300	4					26-29
Executive Development Workshop in Event Risk Management University of Technology Sydney	$1040	$1300
Exhibition Marketing – Strategies to Yield More Leads & Sales Onsite* Sandy Cheung	$336	$420	1		30			29
Planning & Managing Events* James Suresh	$624	$780	2	22-23			21-22
Strategies of Event Marketing & Sponsorship* Sandy Cheung	$336	$420	1	27			28
Business Management
Business Risks Management* Grace Chow	$624	$780	2	02-03
Contract Law for Non-Legal Professionals* Catherine Tay	$432	$540	1		19
Executive Certificate in Sport Management Northumbria University	$2000	$2500	4			24-27
Finance for Non-Finance Professionals* Grace Chow	$624	$780	2		05-06			04-05
Financial Modeling for Marketing Decisions* Grace Chow	$624	$780	2		01-02			28-29
Fundamentals of Intellectual Property Management* Catherine Tay	$432	$540	1				18
Strategic Thinking for Developing Business Plan* Tina McDowell	$624	$780	2			09-10		18-19
Understanding & Analysing Financial Statements* Grace Chow	$624	$780	2		26-27			25-26
Leadership
Change Management Ross Swan	$624	$780	2			18-19
Creative Problem Solving for Decision Making* Raymond Thomas	$624	$780	2			19-20
Effective Management of Innovation, Creativity & Ideation* Raymond Thomas	$704	$880	2	21-22			03-04
Employee Performance Management for Managers & Leaders Lynn Hare	$624	$780	2		07-08		03-04
Engaging Your Staff for Maximum Results Ross Swan	$624	$780	2	22-23			23-24
New Managers, New Leaders Bootcamp* Raymond Thomas	$704	$880	2		06-07			21-22
Personal Leadership – Motivating Self & Others to Achieve Peak Performance* Stanis Benjamin	$624	$780	2	27-28			21-22
Personal Effectiveness
4-hr Goal Setting: Goal Breaking for Great Success Maria Kassova	$200	$250	1	13			14
Confidence Boosting: Pushing Yourself for Greater Results & Success Maria Kassova	$384	$480	1			05
Design Thinking – A Creative Approach to Problem Solving* Christopher Long	$544	$680	2	28-29				21-22
Humour @ Work James Suresh	$336	$420	1	13				04
Innovation @ Work James Suresh	$336	$420	1			04		11
Managing Stress & Achieving Wellness James Suresh	$544	$680	2		19-20			18-19
Time & Stress Management Samantha Sim	$336	$420	1		02		09
HR Series Breakfast Talk
Social Media Management in the Office – Corporate Etiquette, Rules and Policies Ang Eu Gene	$0	$0	1	23

"We are committed to delivering the highest standard and quality of Professional Learning & Development Programmes at pace with the dynamic changes of the business world."

Notes:

MIS Member Discount: Corporate and Individual Members of MIS will be entitled to 20% discount on all courses.
Group Discount: Companies are entitled to 5% discount for group registration of 3 or more participants in the same course on the same date.
SDF Funding: Company-sponsored participants may apply for SDF for our SDF-approved courses. Please check on the respective course outlines. Eligibility criteria apply for SDF funding. Visit www.skillsconnect.gov.sg for details.
Fee includes lunch, refreshments, workshop materials and a certificate of participation.
Courses are conducted from 9.00am to 5.00pm at the Institute premise located on 51 Anson Road, #03-53 Anson Centre unless otherwise stated.
Course fee is subjected to prevailing Goods & Services Tax (GST) at 7%.
All cheque payments should be crossed and made payable to “Marketing Institute of Singapore”.
For foreign currency payments, bank charges will be borne by customers.
For detailed information of courses, please click on the respective course titles.
Courses can be custom-designed to meet the unique & specific training needs of your department or organisation. Please call us at 6327 7583/ 586 for a discussion, or email seminars@mis.org.sg.