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For more information about each course, please click the title of the course to download the detailed outline (Acrobat Reader may be required). To sign-up for the course, click on the respective course date for the course that you wish to attend.

 

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Course Brochure (Jan–Jun 2013)

View by category :	View All Sales Marketing Communications Service Excellence Event Management Business Management Human Capital Management Leadership Personal Effectiveness Business Management Workforce Skills Qualifications (BM WSQ)

Course	Member	Non-member	Duration (in days)	May	Jun	Jul	Aug	Sep	Oct
Sales
Art of Starting Sales Conversations* Stanis Benjamin & Gael Lee	$624	$780	2	09-10			19-20
Business Value Selling* Ines Majewski	$624	$780	2	27-28			19-20
Cold Calling Clinic Benjamin Loh	$432	$540	1		17
Developing Effective B2B Sales Processes & Strategies Dr Bob Foo	$624	$780
Effective Pricing Strategies & Tactics Tina McDowell	$624	$780	2		10-11			05-06
Effective Selling Skills for Maximum Results* Cecilia Sim	$544	$680	2			09-10			10-11
Essential Selling Skills for Non-Sales Professionals* TR Sakthi	$544	$680
Formulating Effective B2B Sales Strategies* Mohan Kuruvilla	$544	$680	2	27-28
Increasing Sales Appointment & Closing Ratios* Ho-Tan Whai Aun	$336	$420	1		05
Increasing Sales Productivity & Performance* Stanis Benjamin	$544	$680	2		04-05		27-28
Key Account Management – Identifying New Growth Opportunities within Your Customer Base* Regina Chua	$704	$880	2	09-10
Managing the Sales Force for Effective Results* Dr Bob Foo	$624	$780	2	06-07
Mastering Sales Negotiation – Achieving Optimal Outcome with Seasoned Buyers* Regina Chua	$704	$880
Negotiation Skills for Sales & Marketing Professionals* Ho-Tan Whai Aun	$544	$680	2		24-25			23-24
Professional Telesales Techniques* Stanis Benjamin / Ho-Tan Whai Aun	$544	$680	2			02-03			03-04
Sales & Marketing Strategies for Engineers – Aligning Product Development to Customer Needs* Tina McDowell	$544	$680	2	09-10			05-06
Sales Funneling in the B2B Space* Mohan Kuruvilla	$544	$680	2	29-30
Sell More Through the Art of Story Telling* Low Siew Thiam	$624	$780	2		24-25	22-23			16-17
Setting Performance Standards & Measures for Sales Team* Tina McDowell	$624	$780	2			09-10			07-08
Solution Sales Strategies & Skills* Stanis Benjamin	$544	$680	2			30-31			22-23
Sponsorship Selling – How to Pitch & Win The Deal* Sandy Cheung	$336	$420
Strategies & Skills for Selling to Large Accounts Stanis Benjamin	$624	$780	2		06-07			03-04
Successful Channel Management* Dr Emily Chua	$624	$780	2	02-03			14-15		03-04
Techniques to Closing Sales* Stanis Benjamin / Ho-Tan Whai Aun	$544	$680	2		26-27			05-06
Unlock Your Personal Charisma – Winning Strategies to Influence & Impact Your Customers Eric Feng	$336	$420	1		13
Marketing
27 Secrets to Create Web Ads and Copy that Gets Visitors to Buy* Tylus Lim	$384	$480	1			18			18
Acquiring & Retaining Customers through Service Marketing* Cecilia Sim	$544	$680	2		25-26			17-18
B2B Branding Excellence Mário Braz de Matos	$624	$780	2		06-07
Beating the Leader: How Challengers Win Mário Braz de Matos	$624	$780	2		04-05
Brand Equity & Positioning* Dr Donald Tan	$624	$780	2		13-14
Certified Strategic Marketer (CSM) – Strategic Business Modeling Toolkit Carl Thong / David Ng	$1080	$1200
Certified Strategic Marketer (CSM) – Strategic Innovation Toolkit Carl Thong / Jack van Mook	$1080	$1200
Certified Strategic Marketer (CSM) – Strategic Marketing Toolkit Carl Thong / Jack van Mook	$1080	$1200
Coaching for Marketing Managers* Goh Thee Woon	$624	$780	2				22-23
Consumer Behaviour & Data Analytics – How to Create Winning Products and Services Dr Emily Chua	$624	$780
Creating a Differentiated Customer Experience to Drive Sales & Build Brand Loyalists Cecilia Sim	$624	$780
Developing A Strategic Marketing Plan* Cecilia Sim	$624	$780	2	14-15		04-05
Digital Marketing Measurement & Analytics* Ivan Wong	$784	$980	2				15-16
E-Commerce & Online Retailing* Saleem Jumabhoy	$784	$980	2					02-03
Effective Marketing Strategies* Cecilia Sim	$624	$780	2		20-21			12-13
Effective Trade Marketing* Graham Carter	$624	$780
Essential Metrics & Measurements to Drive your Direct Marketing Campaigns Dr Emily Chua	$624	$780
Fast Track Digital Marketing Training* Ang Eu Gene	$784	$980	2	06-07		15-16			24-25
Financial Modeling for Marketing Decisions* Grace Chow	$624	$780	2	20-21
Google AdWords (101 and 201) Ang Eu Gene	$800	$1000	2	30-31				19-20
Google Analytics (101, 201 and 301) Ivan Wong	$1200	$1500	3	20-22			26-28
Integrated Digital Marketing Strategies* Martin Ross	$544	$680	2	27-28
Marketing Fundamentals* Dr Bob Foo	$624	$780	2	13-14
Mobile Marketing* Malcom Wong	$784	$980	2	30-31		25-26			10-11
No-Cost & Low-Cost Marketing Techniques to Maximise Sales Tylus Lim	$384	$480	1	23				20
Online Video Marketing Training TBC	$960	$1200
Practical Data Mining Techniques Raymond Au	$704	$880	2				01-02
Print Ads: What Works & What Doesn't?* Geoff Tan	$432	$540	1	17
Search Engine Optimisation (SEO) Marketing Training* Ivan Wong	$784	$980	2					16-17
Secrets of Email Marketing* Thomas Murrell	$432	$540	1	08
Social Media and Online PR Training* Ang Eu Gene / Richard Wong	$784	$980	2				01-02
Strategic Market Development* Jim Livingstone / Ines Majewski	$960	$1200	3		05-07			09-11
Strategic Marketing Management* Dr Donald Tan	$624	$780	2	02-03
The Nuts & Bolts of Market Research* Alphonsus Tan	$544	$680	2						17-18
Communications
Advanced Presentation Skills* Sharlyn Stafford	$480	$600	1	31
Charts & Figures for Sharper Collaterals, Reports & Presentations* Michelle Lim	$336	$420	1	07		09
Copywriting for Marketing Materials* Gael Lee	$624	$780	2	15-16			14-15
Creating Newsletters for Maximum Impact* Valerie Valberg-Yeoh	$624	$780	2				05-06
Cross Cultural Communications* Cynthia Craig / Shradha Gang	$384	$480	1		10
Effective Communication for Increased Productivity* Lotte Poole	$624	$780	2					16-17
Effective Crisis Management Communications Braema Mathi	$432	$540	1					02
Effective Internal Communications – Employees as Your Ambassadors* Gregory Tan	$384	$480	1		05
Effective Presentation Skills* Sharlyn Stafford / Shirley Han	$704	$880	2	06-07	17-18
Fundamentals of Public Relations* Dean Shams	$544	$680	2	09-10
Interactive Training Strategies for Improving Performance* Dr Thiagi	$432	$540
Managerial Communication for Fostering a High-Performance Workplace* Cecilia Sim	$624	$780	2	02-03
Managing Media Relations* Braema Mathi	$624	$780	2		26-27
Master Class in Public Relations* Gregory Tan	$704	$880
Mastering Corporate Communications* Braema Mathi	$624	$780
Mastering the Art of Business Writing* Valerie Valberg-Yeoh	$624	$780
Mastery in Web Writing* Lotte Poole	$624	$780	2					12-13
Professional Business Etiquette Shradha Gang	$544	$680	2	16-17
Speak to Deliver Valerie Valberg-Yeoh	$624	$780	2		20-21
Speak with Confidence for Personal & Professional Success Stanis Benjamin / TR Sakthi	$544	$680	2				21-22
Stakeholder Relationship Management* Rowena Lim	$544	$680	2		17-18	25-26			30-31
Stand Up Stand Out – Creating a Powerful Personal Brand Sharon Connolly	$544	$680	2	16-17
Strategic PR Communications* Gregory Tan	$432	$540	1	08
The Power of Persuasion – Influencing Others to Achieve Desired Results Shirley Han	$624	$780
Workplace Interpersonal Skills Cecilia Sim	$544	$680	2		13-14		13-14
Writing for Publications* Gael Lee	$624	$780	2		26-27			26-27
Writing for Social Media: Engaging the Masses, Encouraging Customer Loyalty* Gael Lee	$336	$420	1		06			24
Service Excellence
Customer Centricity & Empathy – Winning Over the Empowered Customer James Suresh	$384	$480
Customer Service – Gaining the Advantage* Stephanie Lau	$544	$680	2		20-21
Effective Telephone Techniques to Engage & Influence Customers* Ho-Tan Whai Aun	$544	$680	2	06-07			29-30
Managing Customer Complaints & Feedback – Writing with Empathy & Tact* Michelle Lim	$544	$680	2	21-22		23-24			08-09
Managing Difficult Customers* Samantha Sim	$336	$420	1			01			14
Service Recovery Strategies* Samantha Sim	$336	$420	1			22
Event Management
Events Marketing Essentials – Enhance Your Marketing Skills* Sandy Cheung	$544	$680	2		06-07
Executive Certificate in Event Management* University of Technology Sydney	$2185	$2300	4		24-27
Planning & Managing Events* James Suresh	$624	$780	2		20-21
Sponsorship Activation & Investment – Evaluation of ROI* Sandy Cheung	$336	$420
Strategies of Event Marketing & Sponsorship* Sandy Cheung	$336	$420	1	03
Business Management
Business Management Law* Catherine Tay	$432	$540	1	14				13
Contract Law for Non-Legal Professionals* Catherine Tay	$432	$540	1	13		31			25
Debt Recovery & Enforcement David Shanmugam	$432	$540	1		04
Drafting & Managing Service Level Agreements Catherine Tay	$432	$540	1				23
Drafting & Vetting Commercial Contracts David Shanmugam	$432	$540
Enhancing Business Acumen to Drive Profitability – The Zodiak® Way Muhamad Azam / Joyce Yeo	$704	$880	2	20-21
Executive Programme in Asia-Pacific Business TBC	$2000	$2000	6	06-11
Finance for Non-Finance Professionals* Grace Chow	$624	$780
Financial Modeling for Marketing Decisions* Grace Chow	$624	$780	2	20-21
Interpretation of Commercial Contracts Law Management Catherine Tay	$784	$980	2		26-27			24-25
Managing Outsourcing Contracts & Risks Subramaniam Thirumeni & Catherine Tay	$432	$540	1			10			24
Strategic Thinking for Developing Business Plans* Tina McDowell	$624	$780	2	27-28			12-13
Understanding & Analysing Financial Statements* Grace Chow	$624	$780	2		10-11
Understanding & Interpreting Commercial Insurance Contracts Catherine Tay	$432	$540	1			08
Human Capital Management
Competency-Based Interviewing (CBI) Skills – Assessing the Behavioural and Cultural Fit* Prof Sattar Bawany	$624	$780
Developing Effective Training Needs Analysis (TNA)* Ines Majewski	$624	$780	2			22-23			28-29
Diversity Integration and Management – Building an Inclusive Work Environment for Better Results Braema Mathi	$624	$780
Drive Results: Writing Performance Reviews the SMART Way* Natasha Terk	$384	$480	1	14				24
Employee Engagement – Motivating & Developing People for Maximum Results Ross Swan	$624	$780
Employee Performance Management for Managers & Leaders Lotte Poole	$624	$780	2					19-20
Engaging a Multi-Generational Workforce* Prof Sattar Bawany	$624	$780	2		20-21
Evaluating ROI on Training and Organisational Development* Ines Majewski	$624	$780	2	08-09			06-07
Managing Difficult Colleagues & Situations at Work James Suresh	$544	$680
Leadership
Change Management Leadership – Communication & Engagement Strategies for Driving Sustainable Growth Ross Swan	$624	$780
Constructive Conflict Management – How to Make a Difference to the Conversation Regina Chua	$704	$880	2		18-19
Creative Problem Solving for Decision Making* Raymond Thomas	$624	$780	2						03-04
Critical Thinking Skills for Breakthrough Performance* Raymond Thomas	$784	$980	2		03-04	11-12
Leadership in Creative Execution Low Siew Thiam	$704	$880	2		19-20			18-19
New Managers, New Leaders Bootcamp* Raymond Thomas	$704	$880	2	20-21			05-06
Personal Leadership – Motivating Self & Others to Achieve Peak Performance* Stanis Benjamin	$624	$780	2	30-31		24-25			01-02
Personal Effectiveness
Confidence Boosting in 4Dimensions – Becoming the Powerful Person You Were Born to Be Elisabetta Franzoso	$624	$780	2		17-18			04
Design Thinking – A Creative Approach to Problem Solving* Christopher Long	$544	$680	2	02-03			01-02
Gaining the Mental Edge – Mindfulness for Performance Improvement Shamash Alidina	$432	$540
Managing Information Overload for Increased Productivity Michael Lum	$624	$780	2		24-25			02-03
Managing Stress & Achieving Wellness James Suresh	$544	$680	2	13-14
NLP for Executives – Acquiring NLP Technology to Unlock Your Potential Michael Lum	$624	$780	2		10-11		13-14
Self Mastery & Management through Emotional Intelligence James Suresh	$384	$480	1		06
Sell Yourself - How to Win Customers & Influence Others through Personal Branding Gael Lee	$384	$480	1		13		21
Time & Stress Management Samantha Sim	$336	$420	1			02
Business Management Workforce Skills Qualifications (BM WSQ)
Developing a Consumer Focused Marketing Message*+ (Up to 45% funding! T&C apply.)	$800	$800	2		13-14				16-17
Developing Product Knowledge for Competitive Advantage*+ (Up to 45% funding! T&C apply.)	$400	$400	1				16
Developing Strategic Sales & Marketing Plans for Domestic Markets*+ (Up to 45% funding! T&C apply.)	$800	$800	2			01-02		23-24
Effective Customer Acquisition & Retention Strategies*+ (Up to 45% funding! T&C apply.)	$800	$800	2		04-05
Essential Negotiation Skills*+ (Up to 45% funding! T&C apply.)	$800	$800	2	16-17			12-13
International Sales & Marketing Strategies – How to Enter Foreign Markets*+ (Up to 45% funding! T&C apply.)	$800	$800	2			03-04		25-26
Managing Relationship with Customers for Organisational Growth*+ (Up to 45% funding! T&C apply.)	$800	$800	2	22-23			21-22
Secure Prospect Commitment*+ (Up to 45% funding! T&C apply.)	$800	$800	2			04-05			24-25
The Role of the Chief Marketing Officer (CMO)*+ (Up to 45% funding! T&C apply.)	$600	$600	1	29				27
Writing Effective Business Proposals*+ (Up to 45% funding! T&C apply.)	$800	$800	2		17-18			16-17

"We are committed to delivering the highest standard and quality of Professional Learning & Development Programmes at pace with the dynamic changes of the business world."

Notes:

• MIS Member Discount: Corporate and Individual Members of MIS will be entitled to 20% discount on all courses.
• Group Discount: Companies are entitled to 5% discount for group registration of 3 or more participants in the same course on the same date.
• SDF Funding: Company-sponsored participants may apply for SDF for our SDF-approved courses. Please check on the respective course outlines. Eligibility criteria apply for SDF funding. Visit www.skillsconnect.gov.sg for details.
• Fee includes lunch, refreshments, workshop materials and a certificate of participation.
• Courses are conducted from 9.00am to 5.00pm at the Institute premise located on 51 Anson Road, #03-53 Anson Centre unless otherwise stated.
• Course fee is subjected to prevailing Goods & Services Tax (GST) at 7%.
• All cheque payments should be crossed and made payable to “Marketing Institute of Singapore”.
• For foreign currency payments, bank charges will be borne by customers.
• For detailed information of courses, please click on the respective course titles.
• Courses can be custom-designed to meet the unique & specific training needs of your department or organisation. Please call us at 6327 7583/ 586 for a discussion, or email seminars@mis.org.sg.