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Emarketer Singapore Marketer




For more information about each course, please click the title of the course to download the detailed outline (Acrobat Reader may be required). To sign-up for the course, click on the respective course date for the course that you wish to attend.

 

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Course Brochure (Jan–Jun 2013)


View by category :


CourseMemberNon-memberDuration
(in days)
MayJunJulAugSepOct
Sales
Art of Starting Sales Conversations*
Stanis Benjamin & Gael Lee
$624$780209-10
  19-20
  
Business Value Selling*
Ines Majewski
$624$780227-28
  19-20
  
Cold Calling Clinic
Benjamin Loh
$432$5401 17
    
Developing Effective B2B Sales Processes & Strategies
Dr Bob Foo
$624$780       
Effective Pricing Strategies & Tactics
Tina McDowell
$624$7802 10-11
  05-06
 
Effective Selling Skills for Maximum Results*
Cecilia Sim
$544$6802  09-10
  10-11
Essential Selling Skills for Non-Sales Professionals*
TR Sakthi
$544$680       
Formulating Effective B2B Sales Strategies*
Mohan Kuruvilla
$544$680227-28
     
Increasing Sales Appointment & Closing Ratios*
Ho-Tan Whai Aun
$336$4201 05
    
Increasing Sales Productivity & Performance*
Stanis Benjamin
$544$6802 04-05
 27-28
  
Key Account Management – Identifying New Growth Opportunities within Your Customer Base*
Regina Chua
$704$880209-10
     
Managing the Sales Force for Effective Results*
Dr Bob Foo
$624$780206-07
     
Mastering Sales Negotiation – Achieving Optimal Outcome with Seasoned Buyers*
Regina Chua
$704$880       
Negotiation Skills for Sales & Marketing Professionals*
Ho-Tan Whai Aun
$544$6802 24-25
  23-24
 
Professional Telesales Techniques*
Stanis Benjamin / Ho-Tan Whai Aun
$544$6802  02-03
  03-04
Sales & Marketing Strategies for Engineers – Aligning Product Development to Customer Needs*
Tina McDowell
$544$680209-10
  05-06
  
Sales Funneling in the B2B Space*
Mohan Kuruvilla
$544$680229-30
     
Sell More Through the Art of Story Telling*
Low Siew Thiam
$624$7802 24-25
22-23
  16-17
Setting Performance Standards & Measures for Sales Team*
Tina McDowell
$624$7802  09-10
  07-08
Solution Sales Strategies & Skills*
Stanis Benjamin
$544$6802  30-31
  22-23
Sponsorship Selling – How to Pitch & Win The Deal*
Sandy Cheung
$336$420       
Strategies & Skills for Selling to Large Accounts
Stanis Benjamin
$624$7802 06-07
  03-04
 
Successful Channel Management*
Dr Emily Chua
$624$780202-03
  14-15
 03-04
Techniques to Closing Sales*
Stanis Benjamin / Ho-Tan Whai Aun
$544$6802 26-27
  05-06
 
Unlock Your Personal Charisma – Winning Strategies to Influence & Impact Your Customers
Eric Feng
$336$4201 13
    
Marketing
27 Secrets to Create Web Ads and Copy that Gets Visitors to Buy*
Tylus Lim
$384$4801  18
  18
Acquiring & Retaining Customers through Service Marketing*
Cecilia Sim
$544$6802 25-26
  17-18
 
B2B Branding Excellence
Mário Braz de Matos
$624$7802 06-07
    
Beating the Leader: How Challengers Win
Mário Braz de Matos
$624$7802 04-05
    
Brand Equity & Positioning*
Dr Donald Tan
$624$7802 13-14
    
Certified Strategic Marketer (CSM) – Strategic Business Modeling Toolkit
Carl Thong / David Ng
$1080$1200       
Certified Strategic Marketer (CSM) – Strategic Innovation Toolkit
Carl Thong / Jack van Mook
$1080$1200       
Certified Strategic Marketer (CSM) – Strategic Marketing Toolkit
Carl Thong / Jack van Mook
$1080$1200       
Coaching for Marketing Managers*
Goh Thee Woon
$624$7802   22-23
  
Consumer Behaviour & Data Analytics – How to Create Winning Products and Services
Dr Emily Chua
$624$780       
Creating a Differentiated Customer Experience to Drive Sales & Build Brand Loyalists
Cecilia Sim
$624$780       
Developing A Strategic Marketing Plan*
Cecilia Sim
$624$780214-15
 04-05
   
Digital Marketing Measurement & Analytics*
Ivan Wong
$784$9802   15-16
  
E-Commerce & Online Retailing*
Saleem Jumabhoy
$784$9802    02-03
 
Effective Marketing Strategies*
Cecilia Sim
$624$7802 20-21
  12-13
 
Effective Trade Marketing*
Graham Carter
$624$780       
Essential Metrics & Measurements to Drive your Direct Marketing Campaigns
Dr Emily Chua
$624$780       
Fast Track Digital Marketing Training*
Ang Eu Gene
$784$980206-07
 15-16
  24-25
Financial Modeling for Marketing Decisions*
Grace Chow
$624$780220-21
     
Google AdWords (101 and 201)
Ang Eu Gene
$800$1000230-31
   19-20
 
Google Analytics (101, 201 and 301)
Ivan Wong
$1200$1500320-22
  26-28
  
Integrated Digital Marketing Strategies*
Martin Ross
$544$680227-28
     
Marketing Fundamentals*
Dr Bob Foo
$624$780213-14
     
Mobile Marketing*
Malcom Wong
$784$980230-31
 25-26
  10-11
No-Cost & Low-Cost Marketing Techniques to Maximise Sales
Tylus Lim
$384$480123
   20
 
Online Video Marketing Training
TBC
$960$1200       
Practical Data Mining Techniques
Raymond Au
$704$8802   01-02
  
Print Ads: What Works & What Doesn't?*
Geoff Tan
$432$540117
     
Search Engine Optimisation (SEO) Marketing Training*
Ivan Wong
$784$9802    16-17
 
Secrets of Email Marketing*
Thomas Murrell
$432$540108
     
Social Media and Online PR Training*
Ang Eu Gene / Richard Wong
$784$9802   01-02
  
Strategic Market Development*
Jim Livingstone / Ines Majewski
$960$12003 05-07
  09-11
 
Strategic Marketing Management*
Dr Donald Tan
$624$780202-03
     
The Nuts & Bolts of Market Research*
Alphonsus Tan
$544$6802     17-18
Communications
Advanced Presentation Skills*
Sharlyn Stafford
$480$600131
     
Charts & Figures for Sharper Collaterals, Reports & Presentations*
Michelle Lim
$336$420107
 09
   
Copywriting for Marketing Materials*
Gael Lee
$624$780215-16
  14-15
  
Creating Newsletters for Maximum Impact*
Valerie Valberg-Yeoh
$624$7802   05-06
  
Cross Cultural Communications*
Cynthia Craig / Shradha Gang
$384$4801 10
    
Effective Communication for Increased Productivity*
Lotte Poole
$624$7802    16-17
 
Effective Crisis Management Communications
Braema Mathi
$432$5401    02
 
Effective Internal Communications – Employees as Your Ambassadors*
Gregory Tan
$384$4801 05
    
Effective Presentation Skills*
Sharlyn Stafford / Shirley Han
$704$880206-07
17-18
    
Fundamentals of Public Relations*
Dean Shams
$544$680209-10
     
Interactive Training Strategies for Improving Performance*
Dr Thiagi
$432$540       
Managerial Communication for Fostering a High-Performance Workplace*
Cecilia Sim
$624$780202-03
     
Managing Media Relations*
Braema Mathi
$624$7802 26-27
    
Master Class in Public Relations*
Gregory Tan
$704$880       
Mastering Corporate Communications*
Braema Mathi
$624$780       
Mastering the Art of Business Writing*
Valerie Valberg-Yeoh
$624$780       
Mastery in Web Writing*
Lotte Poole
$624$7802    12-13
 
Professional Business Etiquette
Shradha Gang
$544$680216-17
     
Speak to Deliver
Valerie Valberg-Yeoh
$624$7802 20-21
    
Speak with Confidence for Personal & Professional Success
Stanis Benjamin / TR Sakthi
$544$6802   21-22
  
Stakeholder Relationship Management*
Rowena Lim
$544$6802 17-18
25-26
  30-31
Stand Up Stand Out – Creating a Powerful Personal Brand
Sharon Connolly
$544$680216-17
     
Strategic PR Communications*
Gregory Tan
$432$540108
     
The Power of Persuasion – Influencing Others to Achieve Desired Results
Shirley Han
$624$780       
Workplace Interpersonal Skills
Cecilia Sim
$544$6802 13-14
 13-14
  
Writing for Publications*
Gael Lee
$624$7802 26-27
  26-27
 
Writing for Social Media: Engaging the Masses, Encouraging Customer Loyalty*
Gael Lee
$336$4201 06
  24
 
Service Excellence
Customer Centricity & Empathy – Winning Over the Empowered Customer
James Suresh
$384$480       
Customer Service – Gaining the Advantage*
Stephanie Lau
$544$6802 20-21
    
Effective Telephone Techniques to Engage & Influence Customers*
Ho-Tan Whai Aun
$544$680206-07
  29-30
  
Managing Customer Complaints & Feedback – Writing with Empathy & Tact*
Michelle Lim
$544$680221-22
 23-24
  08-09
Managing Difficult Customers*
Samantha Sim
$336$4201  01
  14
Service Recovery Strategies*
Samantha Sim
$336$4201  22
   
Event Management
Events Marketing Essentials – Enhance Your Marketing Skills*
Sandy Cheung
$544$6802 06-07
    
Executive Certificate in Event Management*
University of Technology Sydney
$2185$23004 24-27
    
Planning & Managing Events*
James Suresh
$624$7802 20-21
    
Sponsorship Activation & Investment – Evaluation of ROI*
Sandy Cheung
$336$420       
Strategies of Event Marketing & Sponsorship*
Sandy Cheung
$336$420103
     
Business Management
Business Management Law*
Catherine Tay
$432$540114
   13
 
Contract Law for Non-Legal Professionals*
Catherine Tay
$432$540113
 31
  25
Debt Recovery & Enforcement
David Shanmugam
$432$5401 04
    
Drafting & Managing Service Level Agreements
Catherine Tay
$432$5401   23
  
Drafting & Vetting Commercial Contracts
David Shanmugam
$432$540       
Enhancing Business Acumen to Drive Profitability – The Zodiak® Way
Muhamad Azam / Joyce Yeo
$704$880220-21
     
Executive Programme in Asia-Pacific Business
TBC
$2000$2000606-11
     
Finance for Non-Finance Professionals*
Grace Chow
$624$780       
Financial Modeling for Marketing Decisions*
Grace Chow
$624$780220-21
     
Interpretation of Commercial Contracts Law Management
Catherine Tay
$784$9802 26-27
  24-25
 
Managing Outsourcing Contracts & Risks
Subramaniam Thirumeni & Catherine Tay
$432$5401  10
  24
Strategic Thinking for Developing Business Plans*
Tina McDowell
$624$780227-28
  12-13
  
Understanding & Analysing Financial Statements*
Grace Chow
$624$7802 10-11
    
Understanding & Interpreting Commercial Insurance Contracts
Catherine Tay
$432$5401  08
   
Human Capital Management
Competency-Based Interviewing (CBI) Skills – Assessing the Behavioural and Cultural Fit*
Prof Sattar Bawany
$624$780       
Developing Effective Training Needs Analysis (TNA)*
Ines Majewski
$624$7802  22-23
  28-29
Diversity Integration and Management – Building an Inclusive Work Environment for Better Results
Braema Mathi
$624$780       
Drive Results: Writing Performance Reviews the SMART Way*
Natasha Terk
$384$480114
   24
 
Employee Engagement – Motivating & Developing People for Maximum Results
Ross Swan
$624$780       
Employee Performance Management for Managers & Leaders
Lotte Poole
$624$7802    19-20
 
Engaging a Multi-Generational Workforce*
Prof Sattar Bawany
$624$7802 20-21
    
Evaluating ROI on Training and Organisational Development*
Ines Majewski
$624$780208-09
  06-07
  
Managing Difficult Colleagues & Situations at Work
James Suresh
$544$680       
Leadership
Change Management Leadership – Communication & Engagement Strategies for Driving Sustainable Growth
Ross Swan
$624$780       
Constructive Conflict Management – How to Make a Difference to the Conversation
Regina Chua
$704$8802 18-19
    
Creative Problem Solving for Decision Making*
Raymond Thomas
$624$7802     03-04
Critical Thinking Skills for Breakthrough Performance*
Raymond Thomas
$784$9802 03-04
11-12
   
Leadership in Creative Execution
Low Siew Thiam
$704$8802 19-20
  18-19
 
New Managers, New Leaders Bootcamp*
Raymond Thomas
$704$880220-21
  05-06
  
Personal Leadership – Motivating Self & Others to Achieve Peak Performance*
Stanis Benjamin
$624$780230-31
 24-25
  01-02
Personal Effectiveness
Confidence Boosting in 4Dimensions – Becoming the Powerful Person You Were Born to Be
Elisabetta Franzoso
$624$7802 17-18
  04
 
Design Thinking – A Creative Approach to Problem Solving*
Christopher Long
$544$680202-03
  01-02
  
Gaining the Mental Edge – Mindfulness for Performance Improvement
Shamash Alidina
$432$540       
Managing Information Overload for Increased Productivity
Michael Lum
$624$7802 24-25
  02-03
 
Managing Stress & Achieving Wellness
James Suresh
$544$680213-14
     
NLP for Executives – Acquiring NLP Technology to Unlock Your Potential
Michael Lum
$624$7802 10-11
 13-14
  
Self Mastery & Management through Emotional Intelligence
James Suresh
$384$4801 06
    
Sell Yourself - How to Win Customers & Influence Others through Personal Branding
Gael Lee
$384$4801 13
 21
  
Time & Stress Management
Samantha Sim
$336$4201  02
   
Business Management Workforce Skills Qualifications (BM WSQ)
Developing a Consumer Focused Marketing Message*+
(Up to 45% funding! T&C apply.)
$800$8002 13-14
   16-17
Developing Product Knowledge for Competitive Advantage*+
(Up to 45% funding! T&C apply.)
$400$4001   16
  
Developing Strategic Sales & Marketing Plans for Domestic Markets*+
(Up to 45% funding! T&C apply.)
$800$8002  01-02
 23-24
 
Effective Customer Acquisition & Retention Strategies*+
(Up to 45% funding! T&C apply.)
$800$8002 04-05
    
Essential Negotiation Skills*+
(Up to 45% funding! T&C apply.)
$800$800216-17
  12-13
  
International Sales & Marketing Strategies – How to Enter Foreign Markets*+
(Up to 45% funding! T&C apply.)
$800$8002  03-04
 25-26
 
Managing Relationship with Customers for Organisational Growth*+
(Up to 45% funding! T&C apply.)
$800$800222-23
  21-22
  
Secure Prospect Commitment*+
(Up to 45% funding! T&C apply.)
$800$8002  04-05
  24-25
The Role of the Chief Marketing Officer (CMO)*+
(Up to 45% funding! T&C apply.)
$600$600129
   27
 
Writing Effective Business Proposals*+
(Up to 45% funding! T&C apply.)
$800$8002 17-18
  16-17
 


"We are committed to delivering the highest standard and quality of Professional Learning & Development Programmes at pace with the dynamic changes of the business world."



Notes:

  • MIS Member Discount: Corporate and Individual Members of MIS will be entitled to 20% discount on all courses.
  • Group Discount: Companies are entitled to 5% discount for group registration of 3 or more participants in the same course on the same date.
  • SDF Funding: Company-sponsored participants may apply for SDF for our SDF-approved courses. Please check on the respective course outlines. Eligibility criteria apply for SDF funding. Visit www.skillsconnect.gov.sg for details.
  • Fee includes lunch, refreshments, workshop materials and a certificate of participation.
  • Courses are conducted from 9.00am to 5.00pm at the Institute premise located on 51 Anson Road, #03-53 Anson Centre unless otherwise stated.
  • Course fee is subjected to prevailing Goods & Services Tax (GST) at 7%.
  • All cheque payments should be crossed and made payable to “Marketing Institute of Singapore”.
  • For foreign currency payments, bank charges will be borne by customers.
  • For detailed information of courses, please click on the respective course titles.
  • Courses can be custom-designed to meet the unique & specific training needs of your department or organisation. Please call us at 6327 7583/ 586 for a discussion, or email seminars@mis.org.sg.