Digital Transformation - Changing the Way We Engage
|Date||04 Dec 2017|
|Time||9:00am - 12:30pm|
|Venue||STI Auditorium Level 9, Capital Tower 168 Robinson Road Singapore 068192|
|Speaker||Roger Wang, David Sussan, Andrew Chow, Lisa Watson, Piyachart Isarabhakdee, Prof. Ang Peng Hua|
|Fees|| Non-Member: Complimentary |
MIS Member: Complimentary
MIS Student: Complimentary
Public Tertiary Institution Student*: Complimentary
The Era of Digital transformation is more than just about Marketing. Digital is no longer a marketing wrapper. It brings entirely new digital business models. It is infused into the core business. With the evolvement of social media, content marketing, real-time marketing and big data, organisations and marketers are looking for more engaging channels to connect with consumers. With more organisations measuring Return of Investment (ROI) versus marketing outlay, the future of marketing is set to change. Importantly, personal branding is also imperative to make your uniqueness highly visible or risk being made irrelevant by others who know and apply the right disruptive technology.
The Seminar will offer insights on:
- What digital transformation means for marketers?
- How digital transformation could change the way marketing in this era?
- What are the new tools that marketing professional can deploy in the changing and evolving marketing landscape?
- 8 Ps required for all business owners & marketers in disruptive times.
About the Organiser:
Marketing Institute of Singapore – The Marketing Institute of Singapore is the national body for sales and marketing. Since 1973, the Institute has nurtured more than 50,000 sales and marketing practitioners through its professional learning and development programmes and provided the ample networking opportunities for thousands for its members through its diverse series of events. The Institute will continue to serve the Marketing and Sales fraternity to fulfil its vision and mission of “Creating Marketers” and “Connecting a community of Marketers”.
Marketing Institute of Singapore
51 Anson Road
Tel: (65) 6327 7580