Making your Brand Tick through Digital Influencers
|Date||11 Mar 2015|
|Time||6:30pm - 9:00pm|
|Venue||MIS Executive Lounge, 410 North Bridge Road, Level 1, S188726|
|Speaker||Yang Hui Wen|
|Fees|| Non-Member: $35 |
MIS Member: $20
MIS Student: Complimentary
Public Tertiary Institution Student*: $10
Traditionally, children, family, friends and colleagues were major influencers in a consumer's decision to buy something. In these times of digital marketing expansion, influencers for purchase decisions have become individuals who have persuasive voices, authenticity, an audience and an amplified presence on social media.
According to a McKinsey Study, marketing-inspired word-of-mouth generated more than twice the sales of paid advertising and these customers had a 37% higher retention rate.
Getting the right influencer can control your brand's reputation, influence purchase behaviour, impact your SEO, drive traffic to your website, and potentially be the gatekeepers to your audience.
– What is blogger/digital influencer engagement?
– Know your landscape – what kind of influencers should you be engaging?
– Are digital influencers really influential? Why?
– How do you measure digital influencers' engagement?
– Case study of what is considered a 'good' engagement & 'bad' engagement
– Different types of digital influencers' engagement and their objectives (events, contests, press trips, etc.)
Yang Hui Wen
Regional Director, Marketing and Advertising
Netccentric Pte Ltd
As an avid social media user, Huiwen has seen Nuffnang Singapore through its fledgling days, to a blogging community of more than 60,000 blogs strong. She manages the regional offices for the Netccentric Group, which has offices in 7 cities, with social media communities of over 1 million users. It is also the innovation and technical core for existing and potential businesses.
Nom Nom Media Pte Ltd
Frederick at 27 may seem young but is heading the client servicing division of Nom Nom Media. He has worked with a gamut of clients (KAO Singapore, Carlsberg group, LTA & Estee Lauder to name a few) and although he has only been in the industry for 4 years, his expertise revolve in the worlds of social media strategy planning and campaign conceptualisation for brand campaigns. He strives to combine his knowledge and experience in these areas, to deliver the best creative concept to clients and their audiences.
Netccentric Pte Ltd is the parent company of Nuffnang, Churp Churp, Jipaban, Ripplewerks, Nomnom Media ReelityTV and Imotiv (formerly) NuffnangX. Netccentric was incorporated on 18 August 2006. Its first project was Nuffnang.com which went on to become Asia Pacific's First Blog Advertising Community. The years 2008 and 2009 witnessed geographical expansion of the businesses, and the launching of 2 separate ventures, a Twitter Advertising Network, ChurpChurp.com, and an interactive design house, Ripplewerkz. 2010 has seen the launch of Jipaban.com, an online shopping mall with integrated social networking features. Netccentric's latest adventures include the release of mobile blog stalking mobile app, NuffnangX and production company, ReelityTV, both launched in 2012. NuffnangX was re-branded & re-launched into the all new Imotiv App in 2013.
Marketing Institute of Singapore
51 Anson Road
Tel: (65) 6327 7580