MediaCorp's Way for Marketing Innovation Across a 360-Media Platform
|Date||11 Dec 2014|
|Time||6:30pm - 9:00pm|
|Venue||MIS Executive Lounge, 410 North Bridge Road, Level 1, S188726|
|Fees|| Non-Member: $25 |
MIS Member: $15
MIS Student: Complimentary
Public Tertiary Institution Student*: $10
The broadcast and publishing industry is heavily affected by the digital revolution. The shift to digital is changing production and revenue models, while the impact of social media is growing at an unstoppable pace.
In a statement shared with Mumbrella, MediaCorp once said "The global media industry is ever changing and media companies, such as MediaCorp, have to refresh and re-organise to meet the challenges of today and the future. MediaCorp is transforming the organisation towards greater customer centricity as the media consumption habits have changed."
Find out how MediaCorp Publishing innovates itself to be in pace with the growing digital revolution.
• Major challenges in the media industry especially with the digital revolution and impact on print media
• Transmedia marketing campaigns e.g. 8 DAYS EAT launch, digitising content, social media platforms and web portal
• The challenges from Print to Digitising Content
• How MediaCorp leverages on their 360-platform assets to revolutionise its business
Lesley Ngai Ma Yin
Head/VP of Business & Operations
MediaCorp Publishing Pte Ltd
Lesley is currently the Head/VP of Business & Operations at MediaCorp's Publishing Business unit where she oversees the marketing, circulation and the business development functions for the business. In her current role, Lesley is heavily involved in the business re-modelling and transformation of several brands in Publishing. She is constantly looking for new growth curves in the business' mandate of transforming MediaCorp Publishing.
Prior to joining MediaCorp Publishing, Lesley was in the banking and finance sector. In that sector, she worked in different functions, from sales management to strategy planning and management. In her previous roles, Lesley designed and developed different tools for sales management, including a personality profiling tool to aid in sales people recruitment with a clinical psychologist.
Marketing Institute of Singapore
51 Anson Road
Tel: (65) 6327 7580