Master of Science in Marketing (Full-Time)
Awarded by:
Introduction
The world of marketing operates within an increasingly dynamic, international arena where competition has intensified and customer needs and wants change by the day. Change occurs in every aspect of the marketing environment; social, economic, political and especially technological with digital developments. Marketing has focused on satisfying customer needs profitability but achieving ‘customer delight' seems necessary now for commercial success.
The Master of Science in Marketing is a high level formal qualification that is recognised across the globe. It also benefits from our strong relationships with professional bodies like the Chartered Institute of Marketing (CIM). Gaining this degree can lead to stronger employability and significantly higher career goals.
This programme is conducted in partnership with the Newcastle Business School (NBS), which is a part of Northumbria University, Newcastle, UK. The delivery is the same as in UK; with identical course content, contact hours and examination procedures.
Northumbria University is best known for its highly rated, practical courses and research programmes. It is a modern, government recognised university with strong industrial and professional connections in the UK and around the world. Northumbria University is one of the largest universities in Britain and courses offered are designed to prepare students for career success. Many Northumbria graduates have become leaders in their profession, including our most famous Honorary Graduate, Rt Hon Tony Blair MP, Ex-British Prime Minister.
This programme is recognised by the Public Service Division in Singapore . For more information on this, please visit http://www.vog.gov.sg/data/StaticContent/WhatYouShouldKnow-accreditation.htm or www.northumbria.ac.uk for more information.
Programme Objective
This degree introduces students to classic and contemporary marketing theories and concepts and applies them to real life business cases and best industry practice. It also aims to provide a course of study that will enable students to develop intellectual and analytical skills related to the field of Marketing. As such, students would develop their ability further to apply marketing knowledge and analysis to practical situations. The course of study strives to cultivate a student’s interpersonal and transferable skills can lead to opportunities for professional development.
Programme Structure & Curriculum
These programmes involve lectures, group discussions, case studies and presentations by students. Weekly lectures are conducted by qualified and experienced local lecturers approved by Northumbria University.
Classes are usually held two to three times weekly from 7.00pm to 10.00pm on weekdays or 2.00 pm to 5.00 pm on Saturdays with a total of up to 36 contact hours per module.
| Sep-Jan | SEM 1 | MK0482 Marketing Strategy in an International Environment (20 credits points) 36 hrs |
HR0896 Developing Self (10 credits points) 18hrs |
MK0495 Direct & Interactive Customer Relationships (20 credits points) 36hrs |
NX0448 Managing Value Strategically (10 credits points) 18hrs |
BM0421 Business Research Analysis (10 credits points) 18hrs |
| Feb-May | SEM 2 | MK0480 Buyer Behaviour in the Marketing Environment (20 credits points) 36 hrs |
MK0448 Marketing Research Applications (10 credits points) 18 hrs |
MK0496 Advertising and Marketing Communications Management (20 credits points) 36 hrs |
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| Jun-Aug | SEM 3 | MK0493 The Newcastle Business School Masters Dissertation (60 credits points) 16 hrs presentation workshop + 4 hrs individual supervision |
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This programme involves lectures, group discussions, case studies and presentations by students. Lectures are conducted by qualified and experienced local lecturers approved by Northumbria University . Classes are usually held four to six times a week from 9.30am to 12.30pm, and/or from 2.00pm – 5.00pm on weekdays.
Examinations & Assessment
All students are required to sit for a written examination for all modules at the end of each semester. Students must fulfil the attendance requirement of at least 75% for each module before they are considered eligible to take the end-of-semester examinations.
A student must complete the MA Marketing programme within five years of registration, which is from the commencement of the first semester.
Assessment will be in accordance with the academic regulations of Northumbria as set out in the Standard Assessment Regulations under Unitisation/Assessment Regulations for Northumbria Awards (as applicable). The Divisional Examination Board and the Progression and Awards Board will determine the appropriateness of assessment, student progression and classification.
Award of Certificate
Students who have completed all necessary course works, successfully passed all required modules and met all financial obligations to the institute and Northumbria University shall be awarded the Master of Science in Marketing by Northumbria University and be allowed to use the designatory letters “Master of Science” after their name.
Entry Requirements
The institute's Board of Studies will assess all qualifications and admit students into the MSc Marketing programme.
- Recognised basic degree in a business or cognate discipline;
- First degree or professional qualification in other discipline plus relevant experience;
- Recognised basic degree PLUS recognised graduate diploma or equivalent professional qualification may be admitted with up to 40 points credit;
- Recognised degree PLUS CIMUK Postgraduate Diploma qualifications may be admitted with up to 80 points credit.
Northumbria University reserves the right to change the above requirements and selection at their sole discretion.
English Language Requirements
-
Country - Academic Qualification
Minimum Grade
English Requirement
-
Australia - Secondary Schooling
65 (TER or UAI )
50% for English SAM or TEE or HSC
-
International Baccalaureate - Diploma only
25 Pass in English
-
GCE A' Levels
6 points General
General Paper C or better or o level English C6 or better
-
Canada - Ontario Secondary School Diploma (OSSD)
65‰
50‰ in English
-
France - French Baccalaureate
GPA 10
Meet one of the requirements specified in the list of acceptable English Language Requirements
-
Germany - Arbitur
GPA 3.5
Grade 3 for English in Arbitur
-
India – All India Senior Secondary School Certificate (after 12 years schooling) Higher Secondary School Certificate (after 12 years schooling)
GPA - 65 for best 4 academic subjects
IELTS 6.00
-
Indonesian SMU3
GPA - 8
IELTS 6.0 for all bands
-
Malaysia - STPM
GPA 10
2 passes of C grade or better in Academic subjects General Paper is not accepted Meet one of the requirements specified in the list of acceptable English Language Requirements
-
Malaysia - Unified Examination of Chinese Schools (UEC)
20 points (A1=1, A2=2, B3=3, B4=4) or less from best 5 academic subjects not Art, Chinese & Malay
Meet one of the requirements specified in the list of acceptable English Language Requirements
-
Norway - Vitnemal
GPA 3.5
Pass – (3) English for Secondary School leaving cert
-
Sweden - Avgangsbetyg
GPA 3
Pass - (3) English for Secondary School leaving cert
-
USA - High School diploma with SAT Test
SAT 1100
Pass in English
-
Foundation Program from any Recognised University
C average (GPA 65‰ ) and Evidence of completion
65‰ in English
-
Diploma qualification from a recognized post-secondary provider
Evidence of completion – students with fails will not be considered
Meet one of the requirements specified in the list of acceptable English Language Requirements
-
Jordan -
Diploma (2 years) from a Community college
Meet one of the requirements specified in the list of acceptable English Language Requirements
-
Oman
Post School diploma (2 years)
Meet one of the requirements specified in the list of acceptable English Language Requirements
-
Bahrain
Post School diploma (2 years)
Meet one of the requirements specified in the list of acceptable English Language Requirements
-
Saudi Arabia
Post School diploma (2 years)
Meet one of the requirements specified in the list of acceptable English Language Requirements
Course Fees
Fees are payable by installments:
MSc in Marketing (No Exemptions)
Installment |
Fees |
7% GST |
Total |
I |
S$8,320.00 |
S$582.40 |
S$8,902.40 |
II |
S$8,320.00 |
S$582.40 |
S$8,902.40 |
Total |
S$16,640.00 |
S$1164.80 |
S$17,804.80 |
MSc in Marketing(with Graduate Diploma in Marketing)
Installment |
Fees |
7% GST |
Total |
I |
S$6,620.00 |
S$463.40 |
S$7,083.40 |
II |
S$6,620.00 |
S$463.40 |
S$7,083.40 |
Total |
S$13,240.00 |
S$926.80 |
S$14,166.80 |
MSc in Marketing (with CIM postgraduate Diploma)
Installment |
Fees |
7% GST |
Total |
I |
S$4,920.00 |
S$344.40 |
S$5,264.40 |
II |
S$4,920.00 |
S$344.40 |
S$5,264.40 |
Total |
S$9,840.00 |
S$688.80 |
S$10,528.80 |
A non-refundable application processing fee of S$321.00 (incl. 7% GST) is chargeable upon application and submission of documents.
The course fees cover course materials and tuition by local tutors and DOES NOT include textbooks and other miscellaneous charges, if any.
MIS Membership
The Marketing Institute of Singapore is a professional body for sales and marketing practitioners. All successful applicants must be individual members of the Institute.
Financial Assistance
Bank loan
For Singapore Citizens and Permanent Residents, please refer to Study Loans for information on the various bank loans available.
CaseTrust for Education
The Marketing Institute of Singapore Training Centre unequivocally supports the Consumer Association of Singapore's (CASE) transparency guidelines and policies to demonstrate fairness in all dealings with all our students. We are committed to adhere with full integrity in all matters, including issues related to course entry pre-requisites, course details, enrolment information, student contracts, refund of course fees, as well as transfer and withdrawal regulations.
Hence, it is mandatory that all students, or legal guardians if the student is under the age of 21, must sign the CASE Standard Student Contract with the institute prior to the enrolment of each programme. Refer to CaseTrust for Education for more information.
Changes & Amendments
The Marketing Institute of Singapore Training Centre reserves the right to vary, change and amend the module content, entry requirements, course fees, curriculum, examination rules and regulations, lecturers, lecture date, venue and other aspects of the course at any time prior to and during the delivery of the modules.
Application Procedures
An applicant must complete the prescribed Curtin University application form and return it together with the following documents.
For Local Student:
- CERTIFIED TRUE COPIES of educational certificates may be made by your company or at Marketing Institute of Singapore Training Centre , in which case, the originals must be presented for verification.
- Two passport-sized photographs.
- A crossed cheque of S$214.00 (incl. 7% GST) for the application processing fee (non-refundable) made payable to “MIS Training Centre”. Payment by Cash, NETS and credit cards are accepted at the Institute.
The completed application form and supporting documents should be submitted to:
Marketing Institute of Singapore Training Centre
The Sales & Marketing Department (Education)
10 Raeburn Park, Block C Singapore 088702
Contact Paul at 6411 1713 or Baron at 6411 1714 for more information.
For International Students:
An applicant must complete the prescribed Full-Time Programme application form and return it together with the following documents:
- Two copies of the Full-Time Programme Application Form, Form 16 and Form V36 – duly completed and signed by applicant at the relevant sections (the first set of forms must be original. The second set may be photocopies of the original set).
- Four recent passport-sized photographs (colour / black & white);
- Applicant’s official birth certificate (original copy);
- Applicant’s certified / notarized copies of highest educational certificates and result transcripts; (original copy);
- Applicant’s parents’ employment letter (including position, salary and period of work). This document can be issued by the company which he/she works for. A English version must attached if the employment letter is not written in English; (This employment letter is needed for Visa required country only);
- Applicant’s Passport photocopy and Personal particular page of applicant’s travel document (photocopy);
- Documentary proof of financial ability at minimum of S$30,000 (ie, equal to RMB150,000 or R$750,000.00) for more than half a year in the form of bank statements / fixed deposit accounts / saving accounts (original copy). (Documentary proof of financial ability is needed for Visa required country only);
The completed application forms and supporting documents should be submitted to:
Marketing Institute of Singapore Training Centre
International Students’ Department
10 Raeburn Park, Block C Singapore 088702
Please contact Sebestian Tan at 64111 710 for more information.
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Disclaimer
The information above is subject to change. In particular, the Marketing Institute of Singapore Training Centre reserve the right to change the content and/or method of assessment of study, to withdraw any unit of study and/or vary arrangements for any part of the programme.
