Master of Science in Marketing (Part-Time)
Awarded by:
Introduction
The world of marketing operates within an increasingly dynamic, international arena where competition has intensified and customer needs and wants change by the day. Change occurs in every aspect of the marketing environment; social, economic, political and especially technological with digital developments. Marketing has focused on satisfying customer needs profitability but achieving ‘customer delight’ seems necessary now for commercial success.
The Master of Science in Marketing is a high level formal qualification that is recognised across the globe. It also benefits from our strong relationships with professional bodies like the Chartered Institute of Marketing (CIM). Gaining this degree can lead to stronger employability and significantly higher career goals.
This programme is conducted in partnership with the Newcastle Business School (NBS), which is a part of Northumbria University, Newcastle, UK. The delivery is the same as in UK; with identical course content, contact hours and examination procedures.
Northumbria University is best known for its highly rated, practical courses and research programmes. It is a modern, government recognised university with strong industrial and professional connections in the UK and around the world. Northumbria University is one of the largest universities in Britain and courses offered are designed to prepare students for career success. Many Northumbria graduates have become leaders in their profession, including our most famous Honorary Graduate, Rt Hon Tony Blair MP, Ex-British Prime Minister.
This programme is recognised by the Public Service Division in Singapore . For more information on this, please visit http://www.vog.gov.sg/data/StaticContent/WhatYouShouldKnow-accreditation.htm or www.northumbria.ac.uk for more information.
Programme Objective
This degree introduces students to classic and contemporary marketing theories and concepts and applies them to real life business cases and best industry practice. It also aims to provide a course of study that will enable students to develop intellectual and analytical skills related to the field of Marketing. As such, students would develop their ability further to apply marketing knowledge and analysis to practical situations. The course of study strives to cultivate a student’s interpersonal and transferable skills can lead to opportunities for professional development.
Programme Structure & Curriculum
These programmes involve lectures, group discussions, case studies and presentations by students. Weekly lectures are conducted by qualified and experienced local lecturers approved by Northumbria University.
Classes are usually held two to three times weekly from 7.00pm to 10.00pm on weekdays or 2.00 pm to 5.00 pm on Saturdays with a total of up to 36 contact hours per module.
| Semester 1 |
MK0480 |
MK0482 |
NX0419 Postgraduate Induction |
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| Semester 2 |
MK0495
|
MK0496 Advertising and Marketing Communications Management |
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| Semester 3 |
NX0448 |
HR0896 |
BM0421 Business Research Analysis
|
MK0448 Marketing Research Applications |
|
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Semester 4 |
MK0493 |
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These programmes involve lectures, group discussions, case studies and presentations by students. Weekly lectures are conducted by qualified and experienced local lecturers approved by Northumbria University . Classes are usually held two to three times weekly from 7.00pm to 10.00pm on weekdays or 2.00pm to 5.00pm on Saturdays with a total of up to 36 contact hours per module.
Examinations & Assessment
All students are required to sit for a written examination for all modules at the end of each semester. Students must fulfil the attendance requirement of at least 75% for each module before they are considered eligible to take the end-of-semester examinations.
A student must complete the MA Marketing programme within five years of registration, which is from the commencement of the first semester.
Assessment will be in accordance with the academic regulations of Northumbria as set out in the Standard Assessment Regulations under Unitisation/Assessment Regulations for Northumbria Awards (as applicable). The Divisional Examination Board and the Progression and Awards Board will determine the appropriateness of assessment, student progression and classification.
Award of Certificate
Students who have completed all necessary course works, successfully passed all required modules and met all financial obligations to the institute and Northumbria University shall be awarded the Master of Science in Marketing by Northumbria University and be allowed to use the designatory letters “Master of Science” after their name.
Entry Requirements
The institute's Board of Studies will assess all qualifications and admit students into the MSc Marketing programme.
- Recognised basic degree in a business or cognate discipline;
- First degree or professional qualification in other discipline plus relevant experience;
- Recognised basic degree PLUS recognised graduate diploma or equivalent professional qualification may be admitted with up to 40 points credit;
- Recognised degree PLUS CIMUK Postgraduate Diploma qualifications may be admitted with up to 80 points credit.
Northumbria University reserves the right to change the above requirements and selection at their sole discretion.
Course Fees
Fees are payable by installments:
MSc in Marketing (No Exemptions)
Installment |
Fees |
7% GST |
Total |
I |
S$5,320.00 |
S$372.40 |
S$5,692.40 |
II |
S$5,320.00 |
S$372.40 |
S$5,692.40 |
III |
S$5,320.00 |
S$372.40 |
S$5,692.40 |
Total |
S$15,960.00 |
S$1117.20 |
S$17,077.20 |
MSc in Marketing (with MIS Graduate Diploma)
Installment |
Fees |
7% GST |
Total |
I |
S$4,200.00 |
S$294.00 |
S$4,494.00 |
II |
S$4,180.00 |
S$292.60 |
S$4,472.60 |
III |
S$4,180.00 |
S$292.60 |
S$4,472.60 |
Total |
S$12,560.00 |
S$879.20 |
S$13,439.20 |
MSc in Marketing (with CIM postgraduate Diploma)
Installment |
Fees |
7% GST |
Total |
I |
S$3,160.00 |
S$221.20 |
S$3,381.20 |
II |
S$3,000.00 |
S$210.00 |
S$3,210.00 |
III |
S$3,000.00 |
S$210.00 |
S$3,210.00 |
Total |
S$9,160.00 |
S$641.20 |
S$9,801.20 |
A non-refundable application processing fee of S$214.00 (incl. 7% GST) is chargeable upon application and submission of documents.
The course fees cover course materials and tuition by local tutors and DOES NOT include textbooks and other miscellaneous charges, if any.
MIS Membership
The Marketing Institute of Singapore is a professional body for sales and marketing practitioners. All successful applicants must be individual members of the Institute.
Financial Assistance
Bank loan
For Singapore Citizens and Permanent Residents, please refer to Study Loans for information on the various bank loans available.
CaseTrust for Education
The Marketing Institute of Singapore Training Centre unequivocally supports the Consumer Association of Singapore's (CASE) transparency guidelines and policies to demonstrate fairness in all dealings with all our students. We are committed to adhere with full integrity in all matters, including issues related to course entry pre-requisites, course details, enrolment information, student contracts, refund of course fees, as well as transfer and withdrawal regulations.
Hence, it is mandatory that all students, or legal guardians if the student is under the age of 21, must sign the CASE Standard Student Contract with the institute prior to the enrolment of each programme. Refer to CaseTrust for Education for more information.
Changes & Amendments
The Marketing Institute of Singapore Training Centre reserves the right to vary, change and amend the module content, entry requirements, course fees, curriculum, examination rules and regulations, lecturers, lecture date, venue and other aspects of the course at any time prior to and during the delivery of the modules.
Application Procedures
An applicant must complete the application form and return it together with the following documents:
- CERTIFIED TRUE COPIES of educational certificates and transcripts may be made by your company or at Marketing Institute of Singapore Training Centre, in which case, the originals must be presented for verification.
- Two passport-sized photographs.
- A crossed cheque of S$214.00 (incl. 7% GST) for the application processing fee (non-refundable) made payable to “MIS Training Centre”. Payment by Cash, NETS and credit cards are accepted at the institute.
The completed application form and all relevant documents should be submitted to:
Marketing Institute of Singapore Training Centre
Admissions Department
10 Raeburn Park, Block C
#01-33
Singapore 088702
Contact Baron at 6411 1714 or Paul at 6411 1713 for more information.
Downloads
Disclaimer
The information above is subject to change. In particular, the Marketing Institute of Singapore Training Centre reserve the right to change the content and/or method of assessment of study, to withdraw any unit of study and/or vary arrangements for any part of the programme.
