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Mission & Values

Graduate Diploma in Marketing (Part-Time)



Introduction


The Graduate Diploma in Marketing (GDM) is specially designed for working professionals who wish to pursue a career in marketing. A balanced mix of marketing knowledge will be taught to prepare participants to meet the growing challenges and demands of a marketing career.


Programme Objective


The objective of the GDM programme is to provide a sound understanding of marketing concepts and skills that are essential in decision-makings.

Programme Structure & Curriculum


This is a 12 months part-time programme. The details are as follows:


Semester
Modules Code
Modules
I

GDM 101
GDM 102

Marketing Management
Consumer Behaviour and Marketing Research

II

GDM 103
GDM 201

Marketing Communications
Global Marketing

III

GDM 202

GDM 203

Internet Marketing
Strategic Marketing: Case Analysis


This programme involves lectures, group discussions, case studies and presentations by students. Classes are usually held two to three times a week from 7.00pm to 10.00pm on weekdays or 2.00 pm to 5.00 pm on Saturdays with a total of 36 contact hours per module. Weekly lectures are conducted by qualified and experienced local lecturers approved by the institute.


Examinations & Assessment


All students are required to sit for a written examination for each modules at the end of each semester. Students must fulfil the attendance requirement of at least 75% for each module before they are considered eligible to take the end-of-semester examinations.


Candidate will be allowed to sit for the supplementary examination(s) for the module(s) that they have failed in the main examination. However, a supplementary examination fee of S53.50 (incl. 7% GST) per module is applicable.

To repeat a failed module, a student must attend classes and pay a repeat fee of S$583.15 (incl. 7% GST) per module and attend classes before he/she is considered eligible to take the examination.

Students may repeat any single module up to a maximum of two times. However, the student must complete the GDM course within three years of registration, which is from the commencement of the first semester.


All examination questions and the marking of scripts will be moderated and/or examined by the Marketing Institute of Singapore Training Centre Board of Studies before they are released to students. The decision of the Board is final and no correspondence will be entertained.


Award of Certificate


Students who have completed all necessary course works, successfully passed all required modules and met all financial obligations to the institute shall be awarded the Graduate Diploma in Marketing and be allowed to use the designatory letters “Grad Dip M” after their name.


Entry Requirements


All applicants must possess:



The Marketing Institute of Singapore Training Centre Board of Studies reserves the right to change the above requirements and selection at its sole discretion.


Course Fees


Fees are payable by installments:


Installment
Fees
7% GST
Total
I
S$1,090.00
S$76.30
S$1,166.30
II
S$1,090.00
S$76.30
S$1,166.30
III
S$1,090.00
S$76.30
S$1,166.30
Total
S$3,270.00
S$228.90
S$3,498.90

A non-refundable application processing fee of S$214.00 (incl. 7% GST) is chargeable upon application and submission of documents.


The course fees cover course materials and lesson delivery by local tutors and DOES NOT include textbooks and other miscellaneous charges, if any.


MIS Membership


The Marketing Institute of Singapore is a professional body for sales and marketing practitioners. All successful applicants must be individual members of the Institute.

 

Financial Assistance


Bank loan

For Singapore Citizens and Permanent Residents, please refer to Study Loans for information on the various bank loans available.


CaseTrust for Education

The Marketing Institute of Singapore Training Centre unequivocally supports the Consumer Association of Singapore's (CASE) transparency guidelines and policies to demonstrate fairness in all dealings with all our students. We are committed to adhere with full integrity in all matters, including issues related to course entry pre-requisites, course details, enrolment information, student contracts, refund of course fees, as well as transfer and withdrawal regulations.


Hence, it is mandatory that all students, or legal guardians if the student is under the age of 21, must sign the CASE Standard Student Contract with the institute prior to the enrolment of each programme. Refer to CaseTrust for Education for more information.


Changes & Amendments


The Marketing Institute of Singapore Training Centre reserves the right to vary, change and amend the module content, entry requirements, course fees, curriculum, examination rules and regulations, lecturers, lecture date, venue and other aspects of the course at any time prior to and during the delivery of the modules.


Application Procedures


For Local Student:

An applicant must complete the application form and return it together with the following documents:


The completed application form and all relevant documents should be submitted to:


Marketing Institute of Singapore Training Centre
Admissions Department
10 Raeburn Park, Block C

#01-33

Singapore 088702

 

Contact Baron at 6411 1714 or Paul at 6411 1713 for more information.


Disclaimer

The information above is subject to change. In particular, the Marketing Institute of Singapore Training Centre reserve the right to change the content and/or method of assessment of study, to withdraw any unit of study and/or vary arrangements for any part of the programme.