The World Marketing Summit (WMS) is an independent global organization, headquartered in Toronto, Canada, committed to "Creating a Better World through Marketing" and thereby alleviating poverty. Founded in 2011 by Philip Kotler, the Father of Modern Marketing, WMS aims to improve the state of the world by engaging the global leaders and entrepreneurs to create a poverty-free world.

​For the first time, the World Marketing Summit will be held in Singapore in association with Marketing Institute of Singapore (MIS) and Kotler Impact, Inc.

​As cities around the world increasingly becomes connected through technological advancement, Marketers are under pressure to be digitally-savvy, to push the boundaries on creativity, and to deliver results. This requires a new skill set and mind set - that of an Entrepreneur.

​For its inaugural summit, WMS Singapore will tackle the "Strategies for Marketpreneurs to Excel in Global Smart Cities" in line with Singapore's Smart Nation Initiative.

In this summit, global leaders and industry experts will tackle the role of the new breed of Marketers - the Marketpreneur, a Marketing professional with the innovative spirit of an Entrepreneur.  

Four Kotler Business Awards will be given on the day to recognise organisations and individuals who have demonstrated this new mind set through their business operations.